The NFL’s long-running technology relationship with Microsoft has officially entered an AI-first phase: a multiyear extension announced in August upgrades the league’s Sideline Viewing System with Copilot-powered tools, expands Azure AI into scouting and operations, and promises richer...
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The Seattle Seahawks have long been at the forefront of integrating cutting-edge technology into their training and operational strategies. A notable example is their collaboration with Microsoft to enhance player performance and reduce injury risks. This partnership leverages Microsoft's Sports...
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Microsoft’s innovative approach to sports technology is reshaping athletic performance, team operations, and audience engagement in ways that are nothing short of revolutionary. In an era when every second counts, the integration of cloud computing, artificial intelligence (AI), and real-time...