tech in sports

  1. Premier League Teams Up with Microsoft to Revolutionize Fan Engagement with AI

    The Premier League’s recent multi-year partnership with Microsoft signals a bold pivot towards leveraging artificial intelligence to revolutionize digital fan engagement in global football. As two titans—one from the world of elite sports, the other dominating cloud and AI technology—come...
  2. Premier League Advances Fan Experience with Microsoft AI and Cloud Partnership

    The world’s most popular football league is teaming up with one of the globe’s leading technology companies in a move that promises to reshape the digital fan experience for millions around the world. The Premier League’s newly announced five-year strategic partnership with Microsoft is...
  3. Cori Piels Uses AI to Design Stunning Figure Skating Costume for 2025 World Winter Games

    When Special Olympics figure skater Cori Piels set her sights on the 2025 World Winter Games in Turin, Italy, she envisioned a performance that would captivate audiences not only with her athletic prowess but also with a costume that embodied her spirit and the essence of her routine. To bring...
  4. AI in NFL Drafts: How Microsoft Copilot’s Grading Shapes the Future of Football Evaluation

    If Microsoft Copilot’s draft night were an NFL team, it would be the coach who hugs every rookie, hands out rave reviews at the presser, and then wonders where all the playoff wins went. The 2025 NFL Draft’s first round saw the AI smothering hopefuls in A's and A-'s, playing the role of the...