tech marketing

Australians are witnessing a new era of computing unfold as Microsoft Australia rolls out its high-energy Copilot+ PC campaign, fronted by none other than Jane Lu, the celebrated founder and CEO of Showpo, renowned entrepreneur, Shark Tank judge, and social media personality. In collaboration...

When Microsoft confidently proclaims that “Windows 11 PCs are up to 2.3x faster than Windows 10 PCs,” it’s hard not to be stopped in your tracks by the boldness—and ambiguity—of the claim. In the rapidly shifting landscape of personal computing, such performance promises have become a central...

Microsoft’s campaign urging Windows 10 users to upgrade to Windows 11 has hit new levels of intensity as the October 14 end-of-life date for Windows 10 looms. Through blog posts and marketing blitzes, Redmond’s messaging is clear: Windows 11 is the future—faster, more secure, and the only...

Microsoft’s latest salvo in the ongoing campaign to coax users into adopting Windows 11 focuses on one of tech’s oldest and most effective lures: speed. According to performance claims recently published by the company, Windows 11 is purportedly “2.3x faster” than Windows 10. For anyone who’s...

Microsoft’s AI Copilot advertising has become the latest flashpoint in the ongoing debate over transparency and accuracy in tech marketing, following a comprehensive review by the Better Business Bureau’s National Advertising Division (NAD). Over the past year, Microsoft’s prolific use of the...

As Microsoft approaches the twilight of Windows 10, with end-of-support officially scheduled for October 14, 2025, conversations within tech communities are reaching a fever pitch. Nowhere is this more evident than in the heated debate sparked by KDE’s latest campaign—dubbed “W10 for...

Microsoft is reimagining the intersection of culture and cutting-edge technology with its latest Microsoft Copilot initiative—a campaign affectionately dubbed “Abuela-Approved AI.” This innovative approach positions Copilot as the modern-day “comadre” for Latina moms, blending time-honored...

Microsoft’s campaign to move Windows 10 users onto Windows 11–specifically, new Copilot+ PCs–marks a pivotal moment in the evolution of consumer computing. As Windows 10’s end-of-life approaches, signaled by the looming cessation of security updates and mainstream support, Microsoft is not only...

Microsoft’s approach to its Surface hardware line has always been as much about making a statement as serving a function. Its latest marketing spectacle—a gargantuan Surface Laptop, complete with a video cameo from Microsoft UK’s CEO Darren Hardman—has reignited conversation about the brand’s...