the-trade-desk

  1. Kokai AI: The Trade Desk’s Copilot for Programmatic, CTV & Retail

    The Trade Desk is betting that AI will be a growth engine — not an existential threat — but the company's fate now hinges on an unmistakable tension: can Kokai and a push into CTV and retail media offset the structural supply loss that AI‑powered search and summarized discovery are already...
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    • Replies: 0
    • Forum: Windows News

  2. Kokai: The Trade Desk's AI Copilot Transforming Open-Web Advertising

    The Trade Desk’s AI gamble has moved from experiment to enterprise: Kokai is live, adoption has accelerated, and the company is consciously steering its product and go-to-market strategy around the very forces — generative search and AI-driven ecosystems — that threaten the open web it sells...
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    • ad tech advertiser-strategy advertising ai advertising ai creativity ai search automation brand safety ctv advertising generative ai kokai measurement open web open-internet openpath premium-inventory programmatic regulatory risk retail-media the-trade-desk
    • Replies: 0
    • Forum: Windows News