trademark law

Matthew McConaughey has quietly moved the fight over AI impersonation from headlines to the federal register: eight trademark applications covering short video clips, audio bites and catchphrases tied to his public persona have been approved by the U.S. Patent and Trademark Office, a legal...

Matthew McConaughey’s decision to trademark short video and audio clips of himself — including a registered sound mark for the now‑iconic line “Alright, alright, alright” — marks a notable escalation in how public figures are trying to protect their identity from AI‑driven impersonations and...