travel orchestration

Travel orchestration refers to the coordination of complex, real-time travel workflows, such as airline rebooking, commerce, marketing, turnaround management, and customer experience. A recent Amadeus and Microsoft whitepaper frames aviation's software challenges as an orchestration problem, advocating for governed AI agents on Azure and Copilot. The tag covers discussions on agentic AI, enterprise governance, and the competitive implications for airlines. Topics include integrating brittle systems, managing scarce capacity, and handling messy data to improve passenger outcomes. Travel orchestration is presented as a strategic shift from experimentation to deployment in the airline industry.