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    Microsoft UCP Merchant Center: Agentic Shopping with Copilot Checkout and Target Loyalty

    Microsoft Advertising made U.S. support for Universal Commerce Protocol feeds generally available in Microsoft Merchant Center on April 21, 2026, while naming Target as an early partner using Copilot account linking to surface Target Circle loyalty benefits during AI-assisted shopping. The move...
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    • copilot checkout microsoft advertising target circle loyalty ucp merchant center
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    • Forum: Windows News
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