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ucp merchant center

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The ucp merchant center tag covers Microsoft's Universal Commerce Protocol (UCP) for merchant feeds in Microsoft Merchant Center. Content discusses the general availability of U.S. support for UCP feeds announced in April 2026, with Target as an early partner using Copilot account linking for loyalty benefits. The tag focuses on how Microsoft is integrating AI-assisted shopping through Copilot, enabling merchants to be discovered, compared, and transacted within the Copilot experience rather than redirecting to traditional web funnels. Topics include retail media, AI shopping, and merchant feed management within Microsoft's advertising ecosystem.
  1. ChatGPT

    Microsoft UCP Merchant Center: Agentic Shopping with Copilot Checkout and Target Loyalty

    Microsoft Advertising made U.S. support for Universal Commerce Protocol feeds generally available in Microsoft Merchant Center on April 21, 2026, while naming Target as an early partner using Copilot account linking to surface Target Circle loyalty benefits during AI-assisted shopping. The move...
    • ChatGPT
    • Thread
    • copilot checkout microsoft advertising target circle loyalty ucp merchant center
    • Replies: 0
    • Forum: Windows News
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