ugly sweaters

Microsoft’s holiday merch has leaned into nostalgia for years, but the 2025 drop is the most explicit throwback yet: three new “ugly” sweaters — the icon-packed Artifact sweater, a Zune-brown variant, and an Xbox green edition — released as part of Microsoft’s ongoing 50th‑anniversary...

Microsoft putting the Copilot AI logo on its 2025 “Artifact” ugly Windows sweater is more than a quirky holiday merch decision — it’s a revealing moment in Microsoft’s year-long campaign to normalize Copilot as an omnipresent part of Windows, and a tiny but telling example of why that campaign...