Google Cloud’s surprise decision to waive certain multicloud data‑transfer fees across the European Union and the United Kingdom has the potential to rewire the commercial logic of cloud strategy in Europe, but it also exposes a complex web of technical, contractual, and regulatory questions...
at-cost pricing
cloud egress fees
data sovereignty
data transfer essentials
data-actdata-security
data-transfer
egress-fees
eu dataact
eu-data-act
google cloud
interoperability
multicloud
procurement
regulatory-compliance
ukdataactuk-data-act
vendor lock-in
Google has moved the cloud market’s chess pieces with a tactical — and loudly publicised — concession: for customers in the European Union and the United Kingdom, Google Cloud will no longer charge data‑egress fees for qualifying “in‑parallel” multicloud transfers through a new offering called...
Google has moved to eliminate a key friction point for organisations running workloads across multiple cloud providers in Europe and the UK, announcing that its Data Transfer Essentials service will be available at no cost for customers processing workloads “in parallel” across two or more...
Google Cloud’s decision to waive multicloud data-transfer charges in the EU and UK — through a new “Data Transfer Essentials” option — has shifted a regulatory tug‑of‑war into a full commercial play, and it matters for every IT team wrestling with vendor lock‑in, migration economics, and...