You are using an out of date browser. It may not display this or other websites correctly. You should upgrade or use an alternative browser.
vendor playbook
About this tag
The vendor playbook tag on WindowsForum.com covers discussions about how device makers, platform owners, carriers, and software vendors should navigate consumer resistance to AI features. A key thread highlights that over a third of U.S. adults do not want AI on their devices, creating a strategic and ethical gap between vendor enthusiasm and buyer appetite. The content explores the implications for product strategy, consent, and market positioning in the consumer device ecosystem. This tag is relevant for professionals in hardware, software, and enterprise IT who need to understand user sentiment and adjust their go-to-market approaches accordingly.
A large, noisy wave of AI announcements has crashed into the consumer device market — but a surprising shoreline remains untouched: more than a third of U.S. adults say they don’t want AI on their devices at all. That gap between vendor enthusiasm and buyer appetite isn’t just a footnote; it...