Ralph Lauren has put a chatbot in the business of taste: Ask Ralph, a new in‑app conversational stylist developed with Microsoft and built on Azure OpenAI, began rolling out to U.S. Ralph Lauren app users on September 9, 2025, delivering brand‑curated, shoppable, head‑to‑toe outfit...
Ralph Lauren has quietly moved from runway innovation to conversational commerce with the launch of Ask Ralph, a branded, in-app AI stylist built on Microsoft’s Azure OpenAI platform and rolling out to U.S. Ralph Lauren app users as a shoppable, visual-first shopping assistant.
Background...
Ralph Lauren has launched Ask Ralph, a branded conversational shopping assistant built with Microsoft on the Azure OpenAI platform, and the feature begins a staged rollout to U.S. Ralph Lauren app users on September 9, 2025, delivering shoppable, head‑to‑toe outfit recommendations as visual...
Ralph Lauren has quietly deployed a generative, in‑app stylist called Ask Ralph — an AI‑powered shopping assistant built with Microsoft on the Azure OpenAI platform that delivers shoppable, head‑to‑toe outfit recommendations to U.S. mobile app users and aims to recreate the experience of...
ai stylist
ai-styling
ask ralph
ask-ralph
azure openai
azure-openai
brand first ai
conversational ai
conversational-commerce
first-party data
first-party-data
in-app shopping
microsoft
microsoft partnership
personalization
ralph lauren
ralph-lauren
shoppable outfits
visuallaydownsvisual-laydowns
Ralph Lauren has rolled out Ask Ralph, a conversational AI stylist embedded in the brand's mobile app, delivering head-to-toe, shoppable outfit recommendations that the company says are personalized to users’ prompts and drawn from live inventory. Launched on September 9, 2025, and built in...
Ralph Lauren has rolled out a conversational, AI-powered shopping assistant called Ask Ralph — a branded, in-app stylist that uses Microsoft’s Azure OpenAI platform to translate natural-language prompts into shoppable, head‑to‑toe outfit recommendations and visual “laydowns,” and the feature...
Ralph Lauren has quietly embedded a branded conversational stylist into its mobile app — Ask Ralph — a generative-AI feature built with Microsoft on the Azure OpenAI platform that returns shoppable, head‑to‑toe visual laydowns and styling advice drawn from Ralph Lauren’s own catalog and creative...
ai stylist
ask ralph
azure openai
brand first assistant
catalog grounding
conversational commerce
fashion tech
luxury brand ai
memory personalization
ralph lauren
ralph lauren ai
real-time inventory
retail ai
retrieval-augmented generation
shoppable outfits
visuallaydowns
white-label assistant
Ralph Lauren’s new conversational stylist, Ask Ralph, is rolling out to U.S. app users today — a generative-AI feature built with Microsoft on the Azure OpenAI platform that promises brand-curated, shoppable outfit suggestions delivered through natural-language conversation and visual laydowns...
Ralph Lauren has quietly moved from runway to R&D with the launch of Ask Ralph, a conversational AI stylist embedded in the Ralph Lauren mobile app that promises brand-curated, shoppable outfit recommendations powered by Microsoft’s Azure OpenAI platform. (wsj.com, voguebusiness.com)
Background...
ai stylist
ask ralph
ask-ralph
azure openai
azure-openai
brand grounding
catalog-grounding
conversational commerce
conversational-commerce
in-app-shopping
inventory grounding
inventory-integration
microsoft ai
personalization
ralph lauren
ralph-lauren
retrieval augmented generation
visuallaydownsvisual-laydowns
white-label ai