web analytics

Microsoft’s new Clarity “Bot Activity” dashboardard turns what publishers long treated as background noise into measurable intelligence, and that shift matters: by surfacing verified AI crawler activity from server-side logs, Clarity gives site owners an early, actionable signal about how...

Microsoft’s Copilot — the assistant Microsoft baked into Windows, Office, and a growing slate of business tools — registers almost no share of web AI visits, according to the first global AI traffic tracker of 2026, a finding that exposes a deeper measurement mismatch between what users do on...