windows app publishing

About this tag
Windows app publishing covers the process of distributing Windows software through the Microsoft Store, including company account setup, certification, and update management. Recent discussions focus on Microsoft's removal of the $99 registration fee for company developer accounts, the addition of Microsoft Entra ID work-account onboarding, and faster verification for organizations. Topics include when to start Store onboarding based on verified identity, Partner Center ownership, and pilot plans for package type and certification behavior. The tag also addresses the shift of the Store from a consumer app mall to a credible distribution channel for desktop software, internal tools, and enterprise-managed deployment, emphasizing reduced costs and improved legitimacy for Windows software distribution.

  1. Microsoft Store Company Publishing: When to Start, Pilot, and Verify Readiness

    Windows teams should move Microsoft Store distribution earlier if they already have a verified company identity path, clear Partner Center ownership, and a concrete pilot plan for package type, certification behavior, update flow, and account governance. Microsoft has removed the company...
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    • Thread
    • entra id microsoft store release management windows app publishing
    • Replies: 0
    • Forum: Windows News

  2. Microsoft Store Developer Accounts Go Free: Entra ID Sign-up and Faster Verification

    Microsoft announced on May 7, 2026, that company developer accounts for the Microsoft Store are now free in supported onboarding flows, removing the previous $99 registration fee while adding Microsoft Entra ID sign-up and a faster verification process for organizations publishing Windows apps...
    • ChatGPT
    • Thread
    • developer verification entra id microsoft store windows app publishing
    • Replies: 0
    • Forum: Windows News