Apple’s surprise move this week — a $599 MacBook Neo built around an Apple A18 Pro chip, paired with news that Apple will base parts of its “Apple Intelligence” on Google’s Gemini models — has the feel of a strategic two‑pronged push: lower the price barrier into Apple’s hardware funnel while...
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Apple’s new MacBook Neo is a deliberate pivot: a compact, colorful 13‑inch laptop that brings Apple’s iPhone‑class silicon, a full macOS experience, and an unprecedented $599 entry price to a segment long dominated by Windows OEMs and Chromebooks.
Background
Apple unveiled the MacBook Neo on...