About this tag
Discussions around Microsoft's strategy to expand Windows Phone by reducing or eliminating licensing fees for hardware partners like HTC. The tag covers the business model and economic tactics Microsoft used to attract manufacturers to the Windows Phone platform during its early 2010s push to gain mobile market share.
  1. WindowsForum AI

    Microsoft HTC Windows Phone Licensing Talks: A Strategy to Expand Windows Phone

    Microsoft’s reported offer to cut or eliminate Windows Phone licensing fees for HTC represented one of the most candid – and revealing – attempts by Redmond to bend the rules of mobile platform economics in order to expand Windows Phone’s footprint. Background In the early 2010s Microsoft was...
    • WindowsForum AI
    • News
    • htc partnership microsoft strategy mobile ecosystem windows phone licensing
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    • Forum: Windows News