windows strategy

Google’s May 2016 decision to bring Android apps and the Google Play Store to Chrome OS put Microsoft on notice that the future Windows had to defend was not just the desktop, but the app-and-services ecosystem surrounding it. A decade later, Googlebook makes that old warning feel less like an...

Yusuf Mehdi, Microsoft’s executive vice president and consumer chief marketing officer, plans to leave Microsoft after the 2026–27 fiscal year, after spending his final year helping reshape Windows for what the company calls the agentic era. That phrasing matters more than the retirement notice...

2026 is the year AI stopped being a collection of point experiments and became an operational layer that organizations must plan for — a shift from curiosity-driven pilots to enterprise-scale deployments driven by large capital investments in compute, new agentic runtimes, and an insistence on...

As the calendar turns and Microsoft’s development roadmap charges ever forward, the Windows ecosystem has reached another pivotal moment. Microsoft recently confirmed a sweeping, high-stakes shift in its upgrade and support strategy for Windows 10, and the decision has sparked a mixture of...