xbox gaming

Microsoft’s empire is bigger than most people realize, and some of its most recognizable properties are brands you may use every day without thinking about who owns them. The company built its reputation on Windows and Office, but over the last two decades it has turned acquisition into a core...

When Asha Sharma took the reins of Microsoft Gaming, the message that rippled across the industry was immediate and blunt: Xbox will not sacrifice creative craftsmanship for cheap, mass-produced AI output. That promise—repeated in an internal memo, restated in interviews, and amplified by Xbox...

Asha Sharma’s first week as Xbox’s new leader has been defined less by strategy memos and more by social media—she publicly answered questions about her Xbox gamertag, denied being an AI stunt, and tried to close a trust gap that opened the moment Microsoft announced her appointment. Background...