The steady transformation of the Xbox brand from a traditional console-centric model into a cross-platform ecosystem is perhaps the most consequential story in modern gaming, and Microsoft’s recent partnership with Asus to launch the Xbox ROG Ally handheld further highlights the seismic shifts...
For years, Microsoft’s approach to gaming seemed locked within the familiar rectangle of the Xbox console, a proprietary ecosystem designed to challenge Sony’s PlayStation and, to a lesser extent, Nintendo’s quirky innovations. Now, as articulated by Xbox president Sarah Bond in a recent video...
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Handheld gaming is in the midst of a renaissance, and the latest salvo comes not from Nintendo but from a collaboration between Microsoft and Asus. The ROG Xbox Ally and its more powerful sibling, the ROG Xbox Ally X, represent a high-stakes fusion of console culture and PC flexibility. For...
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