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zava
About this tag
Zava is a fictional brand introduced by Microsoft as a demo company for showcasing AI, retail, and data scenarios at events like Ignite. It replaces the long-standing Contoso and Fabrikam in key demos, workshops, and GitHub labs, focusing on agentic AI, multichannel retail, and Fabric-centric data. Discussions on WindowsForum cover how Zava is used in Microsoft's storytelling and hands-on labs, highlighting its role in demonstrating modern AI capabilities and unified data estates. The tag aggregates threads about this shift in Microsoft's demo universe.
Microsoft’s demo universe has quietly shifted its cast: the two most familiar fictional customers in Microsoft documentation and demos — Contoso and Fabrikam — remain in the archives, but a new, AI‑era storytelling brand called Zava is now the centerpiece of Ignite-stage demos, workshop...
Microsoft’s keynote narrative at Ignite and the company’s demo artifacts show a clear tonal shift: the familiar sample firms Contoso and Fabrikam — fixtures of Microsoft demos, training modules and example data for decades — are no longer the only poster children for Microsoft scenarios. In...