The Dominican Association of Tourism Press (Adompretur) recently convened a workshop titled "Trends, Benefits, and Challenges of Artificial Intelligence in the Tourism Industry" at ExpoTurismo Santiago 2025. Led by Dominican expert Isaac Ramírez, the session attracted participants from 11 countries, reflecting the global interest in AI's transformative potential within the tourism sector.
Evolution of AI in Tourism
Ramírez began by tracing AI's progression from early consumer-data platforms and mobile virtual assistants to the advent of sophisticated tools like ChatGPT during the pandemic. This evolution has accelerated AI's integration into travel and hospitality, reshaping how services are delivered and experienced.
Practical Applications Reshaping the Industry
Several real-world applications were highlighted to illustrate AI's impact:
- Personalized Guest Experiences: Marriott International employs AI to tailor services to individual preferences, enhancing guest satisfaction.
- AI-Driven Voice Recognition: Singapore Airlines utilizes voice recognition technology at check-in counters, streamlining the boarding process.
- Dynamic Itineraries: Google Travel offers AI-generated itineraries that adapt to user preferences and real-time conditions.
- Traffic Management: Buenos Aires's Tourism Observatory leverages AI to monitor and manage tourist flow, optimizing city experiences.
Statistical Insights
Ramírez presented compelling statistics underscoring AI's growing role:
- 85% of travelers rely on apps for trip planning.
- 52% of Spaniards use Amadeus technology for pre-travel logistics.
- 64% of major hotel chains have implemented AI in customer service, leading to reduced wait times and increased satisfaction.
Looking ahead, Ramírez predicted significant workforce impacts before 2026, as AI automates various tasks within the tourism industry. He also anticipated a more profound transformation post-2030, with AI becoming integral to all facets of travel and hospitality.
Recommendations for Harnessing AI Tools
To empower attendees, Ramírez recommended several mobile-friendly AI applications:
- ChatGPT: Now integrated with WhatsApp, facilitating seamless conversational interactions.
- Microsoft Copilot: Assists with content creation and productivity tasks.
- Claudette: Offers AI-driven customer service solutions.
- Perplexity: Provides advanced search capabilities.
- Google Gemini: Enhances data analysis and insights.
- Deepseek: Specializes in deep learning applications.
- NotebookML: Facilitates machine learning model development.
Event Highlights
The workshop commenced with remarks from journalist Yamira Taveras and Juana Cabrera, Adompretur Santiago’s secretary general. Vice President Salvador Batista and Director of Training Amelia Reyes expressed gratitude to the national and regional membership, as well as the Civil Aviation Board, for their support. Delegates also toured the newly opened AC Hotel by Marriott Santiago and participated in a networking lunch at Amigos Seafood Steakhouse.
Critical Analysis
The workshop effectively showcased AI's transformative potential in tourism, providing attendees with actionable insights and tools. However, the rapid integration of AI raises concerns about workforce displacement and data privacy. While AI can enhance efficiency and personalization, it is crucial for industry stakeholders to address these challenges proactively. Investing in employee reskilling and establishing robust data protection measures will be essential to harness AI's benefits responsibly.
In conclusion, Adompretur's initiative at ExpoTurismo Santiago 2025 underscores the critical role of AI in shaping the future of tourism. By embracing technological advancements while addressing associated challenges, the industry can enhance traveler experiences and operational efficiency in the years to come.
Source: Dominican Today Adompretur explores AI’s challenges and opportunities at ExpoTurismo Santiago 2025
