AMD Hires Away Nvidia's CUDA Guy Earlier this week, AMD announced that it has hired Manju Hegde as corporate vice president, Fusion Experience Program. Hegde previously served as vice president of CUDA Technical Marketing at Nvidia, and before that was chief executive officer and co-founder of AGEIA Technologies Inc., known for the PhysX technology. "We are thrilled to be able to attract an experienced industry leader like Manju Hegde to the AMD team, a sign of the quality of talent we are able to attract to AMD on the strength of our Fusion roadmap," said Rick Bergman, senior vice president and general manager, AMD Products Group. "Manju brings prized expertise in developing the ecosystem for enabling breakthrough and heightened experiences on new architectures to AMD. As Manju and his team work with the ecosystem to usher in a new era of visual computing, we expect a wide range of industry leaders to embrace the future of accelerated computing through the combination of the GPU and CPU -- a combination only AMD can deliver with its AMD Fusion technology." Hegde will lead the AMD Fusion Experience Program, an initiative focused on "identifying innovative computing solutions and applications poised to take full advantage of the forthcoming AMD Fusion family of Accelerated Processing Units (APU)."