Bing Wallpaper App Review: A Stunning Visual or Privacy Risk?

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As of November 20, 2024, the long-awaited Bing Wallpaper app has officially made its debut on the Microsoft Store, much to the delight of Windows enthusiasts who enjoy a rotating selection of high-quality wallpapers. Launched originally in 2020 as a direct download, this app has taken a significant four-year journey to get to this point, and the community has mixed feelings about its arrival. While some praise the stunning visuals, others express concerns about its user experience and privacy implications.

A Flashback to the Past​

When Bing Wallpaper first launched, it quickly attracted users with its promise of beautiful, daily-changing wallpapers featuring breathtaking imagery from around the globe. It became a favorite for those desiring a refreshing aesthetic on their desktops. However, this update has not come without controversies, some fueling skepticism about the app’s intentions.
Initially teased by Michael Schechter, the VP of Bing, the release announcement included a cheeky jab at paid wallpaper apps priced at a staggering $50 annually — implying that users can enjoy Bing Wallpaper without breaking the bank. But does this enthusiasm hold true when examining the app more closely?

A User Experience Woes​

As Windows Latest discovered after installing the app, the actual user experience might not match the sparkling promise of its launch. The first glaring issue? A user interface that feels outdated and disconnected from the sleek aesthetics of modern Windows 11. Instead of an immersive wallpaper gallery, the app operates almost invisibly after applying a wallpaper, retreating into the system tray without giving users a chance to explore or interact with their collection of images.
  • Limited Options: Users found only a handful of wallpaper choices available. This stark limitation leads many to question its value compared to existing tools like Windows Spotlight, which similarly changes desktop imagery.
  • Hidden Configurations: Right-clicking the app icon in the system tray reveals options for changing the previous wallpaper or altering daily settings, but does not allow for a broader exploration of what the app offers.
While these issues raise eyebrows, the most concerning revelations come from privacy advocates and developers who delve deeper into what's really happening under the hood.

Privacy Predicaments​

Rafael Rivera, a noted developer, shared insights that raise significant red flags about the app's functionality. Contrary to what one might expect from a simple wallpaper changer, the Bing Wallpaper app exhibits a strange penchant for surveillance, installing additional components that track browser activities. The app creates a registry entry at HKCU\Software\Microsoft\BingWallpaperApp\Switch, allowing it to continue operating in ways that some users might find intrusive. If users decide to opt-out by entering “KILL” in this registry spot, the app will turn itself off — but this behavior hints at deeper system integrations that are atypical for applications in this genre.

What’s the Real Sticking Point?​

The app doesn't just stop at gathering data from Edge; it also attempts to sniff around for cookies in both Chrome and Firefox, hinting at an aggressive marketing strategy nudging users to switch to Edge instead. Some users have reported its habitual reopening of closed browsers, populating them with Microsoft-centric ads and promotional pages.
In other words, to consider Bing Wallpaper simply as a wallpaper changer is to fundamentally underestimate its scope of operation. It's a comprehensive ecosystem pushing Microsoft’s agenda, even at the expense of user privacy.

Conclusion: Is It Worth the Download?​

In conclusion, the Bing Wallpaper app does offer an opportunity for fantastic visuals — but users seeking privacy and a pleasant experience might want to think twice. With its outdated user interface and questionable tracking features, it's reminiscent of a software relic that may have outlived its utility in today's privacy-conscious world.
Regardless, it's clear that this app aims to integrate into users' daily lives in a way that aligns with Microsoft’s broader business goals, blending wallpaper aesthetics with an underlying framework designed to promote its other services. For those wondering whether the Bing Wallpaper app warrants a place in their Windows ecosystem, the answer may very well hinge on personal priorities regarding privacy and user experience.
So, dear Windows users, as you ponder your desktop backdrop, evaluate not just the beauty of the images, but also the implications that might be lurking beneath those stunning visuals. After all, in this digital age of constant connectivity, the saying “if you're not paying for the product, you are the product” has never felt more relevant.

Source: Windows Latest Bing Wallpaper arrives in Windows 11 Store, but it still wants you to ditch Chrome, use Edge