CES 2026 Showdown: Samsung 130-Inch Micro RGB vs LG OLED evo W6 Wallpaper

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Samsung and LG used CES 2026 to stage a direct, strategic confrontation: Samsung rolled out an awe‑inspiring 130‑inch Micro RGB flagship that doubles down on scale and color volume, while LG revived and refined the “wallpaper” concept with the ultra‑thin, wireless LG OLED evo W6 — a 9mm‑class display built to disappear into the wall.

Split-screen showroom: 130-inch LG OLED evo W6 left, sunset tree wallpaper right.Background​

The consumer TV market has spent the last decade negotiating the tradeoffs between color volume and peak brightness on the one hand (where LCD‑based architectures with advanced backlights tend to excel) and true black levels and minimal thickness on the other (where OLED remains dominant). CES 2026 crystallized two opposing, but equally serious, responses to that tradeoff.
  • Samsung’s Micro RGB family pushes color generation into the backlight itself by using microscopic red, green and blue LEDs, aiming to bring LCD‑based screens closer to emissive color fidelity at high luminance.
  • LG doubled down on OLED’s physical and aesthetic strengths, reintroducing a refined Wallpaper form factor that hides inputs in a wireless hub and focuses on near‑paper thinness, anti‑reflection engineering and brighter OLED output.
Both companies framed their moves as platform plays: image hardware married to advanced AI processors, platform software, and services designed to lock in long‑term engagement and recurring revenue.

Samsung’s 130‑inch Micro RGB: tech, claims and what they mean​

What Samsung announced​

Samsung unveiled a 130‑inch Micro RGB TV (the R95H family) that expands a Micro RGB line first shown at smaller sizes. The announcement combined three headline pillars:
  • Gigantic scale: a 130‑inch diagonal that targets large living spaces and commercial gallery installs.
  • Micro RGB backlight: a backlight plane composed of individually addressable red, green and blue micro‑LED emitters that Samsung says are smaller than 100 μm, enabling dense, per‑tiny‑zone color and luminance control.
  • AI and platform features: Samsung’s Micro RGB AI Engine Pro, Micro RGB Color Booster Pro and Micro RGB HDR Pro for frame‑by‑frame optimization, plus the Vision AI Companion and support for third‑party assistants. HDR10+ ADVANCED support and a gallery‑style Timeless Frame were also highlighted.
These claims were reiterated across Samsung’s press materials and immediate trade coverage at CES. Independent outlets at the show described the 130‑inch panel as an unmistakable attention‑grabber.

Technical highlights and verification​

  • Micro RGB emitter size: Samsung’s own materials and regional press pages state the emitters are sub‑100 μm and cite VDE certification for Micro RGB performance metrics. That specific sub‑100 μm claim appears in Samsung’s product briefing and regional announcements.
  • Color coverage: Samsung markets the architecture as capable of 100% BT.2020 color coverage under Micro RGB Precision Color 100, and lists VDE verification in documentation. Independent lab measurements from third‑party reviewers will be necessary to confirm sustained color volume across real‑world contents and at various APLs.
  • Anti‑reflection and audio: Samsung calls the finish Glare Free and integrates speakers into a gallery‑style frame with Eclipsa Audio intended to match the massive screen size. These are manufacturer assertions presented during the CES demos.

Real‑world implications and caveats​

  • Blooming and local contrast: Micro RGB reduces traditional mini‑LED haloing by adding color control to the backlight, but it remains an LCD architecture illuminating a liquid crystal layer — it cannot individually turn off emissive pixels the way OLED does. Expect very good color volume and high peak highlights, but per‑pixel true black will still be fundamentally different from OLED’s light emission model.
  • Installation and cost: A 130‑inch panel is a logistical and financial commitment. Buyers should plan for professional mounting, structural reinforcement, special delivery and a substantial price premium. Early Micro RGB rollouts have been positioned at the ultra‑premium end of the market.
  • Measurements matter: Samsung’s controller, firmware and HDR tone‑mapping determine how those theoretical color and brightness gains show up on real movies, sports and games. Independent lab validation of sustained peak nits at 1%/3%/10% windows, color volume curves and small‑object HDR artifacts will be decisive.

LG’s OLED evo W6 Wallpaper: design, wireless and the OLED case​

What LG announced​

LG reintroduced the Wallpaper concept as the LG OLED evo W6, a “True Wireless” wallpaper OLED in 77‑ and 83‑inch size points with these core claims:
  • 9mm‑class thickness for the display module, with wall‑flush mounting and all heavy I/O moved to a small external Zero Connect Box.
  • Wireless 4K/165Hz transmission: LG claims lossless, low‑latency wireless transport of 4K signals up to 165Hz and up to ~10 meters between the Zero Connect Box and the panel.
  • Hyper Radiant Color Technology + Brightness Booster Ultra: LG says the new pipeline improves brightness and color while minimizing reflections; the company cites an Intertek “Reflection Free Premium” certification for low reflectance on certain sizes. LG’s marketing also references brightness multipliers versus previous OLED generations.
  • α11 AI Processor Gen3 and webOS 26 Multi‑AI: a dual‑AI engine for simultaneous people/object recognition, generative features (image creation, multi‑assistant support including Microsoft Copilot and Google Gemini), and Voice ID personalization.
LG positioned the W6 as a lifestyle product: minimal visible wiring, gallery integration via Gallery+, and a high‑end alternative for buyers who prioritize interior design without compromising image performance.

Technical validation and caution​

  • Wireless transmission: LG’s claim of visually lossless wireless 4K at 165Hz is bold. Early hands‑on reports praised the demo, but wireless AV across real homes — with walls, RF noise and competing Wi‑Fi — is variable. Independent stress testing for latency, packet loss, VRR fidelity, and HDR passthrough (including Dolby Atmos) is essential before treating the wireless link as equivalent to HDMI.
  • Brightness claims: LG’s “up to 3.9×” peak brightness vs earlier OLEDs is a manufacturer comparison often measured on small APL windows and specific patterns. These figures are useful as a relative marketing metric but need lab confirmation for absolute peak and sustained nits under real content. The Intertek anti‑reflection certification is a verifiable credential for reduced surface glare, but effect in real rooms may vary.
  • Serviceability, mount and tradeoffs: Wall‑flush installs with a 9mm panel still require a mains feed. The Zero Connect Box centralizes functions and becomes a single point of failure; the thin panel makes in‑field repairs and replacements more complex and potentially costly. Professional installation is likely to be the norm.

Size vs Thickness: strategic positioning and market consequences​

Two divergent premium plays​

  • Samsung’s play — spectacle and color volume: Samsung targets buyers for whom size and outright highlight performance matter. Micro RGB promises very large, very bright displays that can show a wider gamut at high luminance, making big sports, live events and HDR spectacle genuinely more impactful. The R95H is both a technical showcase and a halo product to sell display leadership at scale.
  • LG’s play — integration and design minimalism: LG bets that a TV that truly disappears into the wall and integrates cleanly into high‑end interiors will command premium dollars. By solving the cable and mount compromises that hampered earlier wallpaper experiments, LG aims to own premium design‑led installs while still making OLED more usable in bright rooms with improved brightness and reflection suppression.

Who benefits from each approach?​

  • Buyers who want a cinematic “wow” window for big rooms or semi‑commercial environments will find Samsung’s 130‑inch Micro RGB compelling.
  • Design‑conscious owners with limited desire for visible wires, or those fitting displays into curated living or gallery spaces, will see obvious value in LG’s W6.
  • Gamers and pro competitors must treat wireless claims skeptically until latency/VRR tests are published; wired HDMI remains the gold standard for minimal input lag today.

Market effects​

  • Competition will accelerate RGB/microLED innovation across brands as manufacturers chase color volume and size while attempting to keep costs manageable.
  • OLED will continue to defend the thinness and per‑pixel black advantage, but higher‑brightness OLEDs — combined with reflection suppression and AI tone mapping — will narrow daylight usability gaps.
  • Software and services (AI assistants, generative features, multi‑year update commitments) will increasingly be value differentiators — and recurring revenue levers — alongside hardware specs.

Practical buying checklist: how to evaluate these flagships in person​

Before committing to either kind of flagship, confirm the following in‑person or demand lab reports:
  • Measured peak and sustained brightness at 1%, 3% and 10% APLs.
  • Color volume curves showing gamut coverage at increasing luminance levels.
  • Small‑window HDR tests to assess blooming and halo artifacts.
  • Input lag and end‑to‑end latency in wired and wireless modes (for LG’s W6 wireless mode).
  • VRR stability and behavior at 120/144/165Hz for consoles and PC GPUs.
  • Wireless robustness test: run the Zero Connect Box at 10m and through typical walls/obstructions.
  • Installation and service plans: warranty scope for wall‑flush installs, in‑home support, and replacement policies.
  • Privacy and AI: what data is processed locally vs. cloud, opt‑out controls, and retention policies for voice and generated content.

Strengths, risks and the unmanaged variables​

Samsung R95H strengths​

  • Monumental scale and color ambition with Micro RGB underpinned by VDE‑level claims for BT.2020 coverage.
  • AI image processing tuned to large screens, plus integrated audio and gallery aesthetic that eases home integration.

Samsung R95H risks​

  • Price, installation complexity and real‑world halo/bloom management on small high‑contrast highlights.
  • Software and firmware maturity: microLED/micro‑backlight architectures require sustained tuning and updates to stabilize tone mapping across content types.

LG W6 strengths​

  • Industry‑leading thinness with practical engineering to house necessary electronics, enabling flush mounts that act like artwork.
  • A robust software story (webOS 26 Multi‑AI) and improved daylight usability via anti‑reflection certification and brightness boosters.

LG W6 risks​

  • Wireless transmission robustness — latency and VRR fidelity are unproven at scale in diverse home RF environments.
  • OLED burn‑in remains a structural risk for static, long‑duration content (e.g., digital art walls), even as LG mitigates via brightness/anti‑reflection tech; buyers who plan long static displays may prefer non‑OLED alternatives.

Unmanaged variables to watch​

  • Independent lab confirmations: color volume, sustained brightness and latency numbers from trusted reviewers will convert marketing metrics into purchase‑actionable data.
  • Pricing and regional availability: initial rollouts for such radical hardware designs are often constrained and priced at a significant premium; regional staggered launches are likely.

The AI and software layer: increasingly decisive​

Both Samsung and LG have framed AI as a major differentiator:
  • Samsung’s Vision AI Companion, Microsoft Copilot integrations and HDR10+ ADVANCED support are meant to turn the TV into an active hub — not just a passive display.
  • LG’s webOS 26 and Multi‑AI stack promise multiple assistants (Google Gemini, Microsoft Copilot), generative features (image creation, Gallery+), and personalized voice profiles. LG emphasizes on‑device inference for latency and privacy, while still leveraging cloud models where needed.
These software commitments have practical consequences: update cadences, security practices, data‑handling policies and subscription models will shape long‑term ownership value. Buyers should request explicit documentation about update commitments, privacy controls and the scope of cloud‑based processing before purchase.

Verdict: two credible visions for the premium living room​

CES 2026 did not deliver a single winner — it delivered a fork. Samsung’s 130‑inch Micro RGB is a directional statement: an LCD‑based approach that leverages micro‑emitters and software to chase the spectacle of scale and color volume. LG’s OLED evo W6 returns the Wallpaper idea with practical engineering and a “true wireless” vibe aimed at design‑first consumers.
Both strategies are defensible. The right choice comes down to priorities:
  • Choose Samsung’s Micro RGB if you value scale, peak luminance and color volume for cinematic spectacle and have the room (and budget) for a 130‑inch installation.
  • Choose LG’s W6 if you prioritize interior integration, the thinnest possible profile, and an experience that minimizes visible cables — but insist on independent latency and wireless stress tests if you plan to game competitively or stream VRR content.

Final recommendations for serious buyers and integrators​

  • Treat CES demonstrations as directional: demand independent lab metrics before paying a premium.
  • Budget for professional installation, especially for the 130‑inch class and for flush‑mounting a 9mm Wallpaper TV.
  • Insist on measured latency and VRR tests for any wireless mode if gaming is a priority. Wired HDMI remains the safe baseline.
  • Audit data‑handling and AI privacy policies, and confirm the vendor’s update commitment for the product you plan to buy.
Both Samsung and LG used CES 2026 to define not just new hardware but new product philosophies: one that celebrates overwhelming scale and engineered color, and another that insists a TV can and should disappear into the room while remaining a full‑featured entertainment and AI platform. The coming months of lab testing and real‑world reviews will convert claim into verdict — and for now, enthusiasts should prepare to evaluate these displays on measured outcomes, not marketing rhetoric.
Source: Businesskorea Premium TV War: Samsung’s Size vs LG’s Thickness
 

Samsung and LG used CES 2026 to stage a full‑frontal premium TV confrontation: Samsung answered with a gallery‑scale 130‑inch Micro RGB flagship that pushes color volume and scale, while LG countered with an ultra‑thin, true‑wireless Wallpaper OLED and an open, multi‑AI webOS strategy that leans on major AI partners.

A dark showroom contrasts Samsung Micro LED 130-inch and LG OLED evo 9mm displays, both showing AI imagery.Background / Overview​

The opening days of CES 2026 made one thing clear: the premium TV market is no longer a spec war between resolution and contrast alone. Manufacturers are reconceiving displays as architectural objects and software platforms at once. Two converging technical trends dominated the show floor: denser, RGB‑capable backlighting for larger LCD‑derived screens, and OLED design engineering that prioritizes minimal profile and wireless convenience. Both are wrapped in enhanced on‑device AI and broader ecosystem plays intended to lock users into long‑running services and assistants. This feature unpacks the announcements, verifies the most consequential technical claims with public documentation and independent reporting, and evaluates practical implications for buyers, integrators, and AV professionals. It cross‑references manufacturer claims against multiple independent outlets where possible and flags items that require independent lab validation.

What Samsung unveiled: 130‑inch Micro RGB, AI imaging, and a gallery aesthetic​

Samsung’s headline act at CES was the 130‑inch Micro RGB TV (R95H family), a gallery‑style display that the company positions as the new pinnacle of ultra‑large‑format television. The device combines a new Micro RGB backlight plane, on‑device AI image processing (Micro RGB AI Engine Pro), a “Timeless Frame” gallery design, and an integrated audio solution the company calls Eclipsa Audio. Samsung says the Micro RGB emitter pitch is sub‑100 μm and that the panel achieves 100% of the BT.2020 color gamut, with certification from VDE for color accuracy. The set also supports HDR10+ ADVANCED and is integrated with Samsung’s Vision AI Companion, including third‑party assistant links such as Microsoft Copilot.

Verification of Samsung’s key claims​

  • 130‑inch Micro RGB SKU and product materials: Samsung’s global newsroom entry and multiple CES reports confirm the R95H 130‑inch Micro RGB model, the Timeless Frame design, and the Micro RGB product family as official company announcements.
  • 100% BT.2020 claim and VDE certification: Samsung public materials state the Micro RGB Precision Colour 100 metric and reference VDE certification for color reproduction. Press coverage from major outlets repeated these claims; readers should treat certification as a positive indicator but ask to see the formal VDE report and test conditions before treating the headline figure as a consumer guarantee.
  • Sub‑100 μm emitter size: Samsung marketing language describes Micro RGB emitters as being under 100 μm. Several trade outlets cited that number after hands‑on demos. That dimension is plausible for modern micro‑LED manufacturing but is a manufacturer‑stated physical spec that benefits from independent optical microscopy confirmation in lab reviews.

What the Micro RGB architecture means in practice​

Micro RGB backlighting places red, green and blue emitters in the backlight plane, allowing the backlight to contribute actual color at high luminance rather than relying purely on color filters or quantum dots. Practically, this design can increase color volume at high nits and reduce reliance on wide, zonal local dimming that causes blooming around bright objects. However, the viewer experience depends heavily on emitter density, dimming algorithms, and per‑emitter control — all engineering details Samsung has not fully disclosed. The company’s AI engines are tasked with mapping content dynamically to this hybrid emissive‑backlight system.

What LG unveiled: OLED evo W6 Wallpaper, Zero Connect wireless, and an open Multi‑AI webOS​

LG’s answer was a three‑pronged portfolio highlight: the revived Wallpaper concept as the OLED evo W6 (a 9mm‑class “true wireless” OLED), a new Micro RGB LCD variant in its own lineup, and a webOS update that stitches OpenAI’s ChatGPT, Google Gemini, and Microsoft Copilot into a Multi‑AI experience. The W6 emphasizes design integration — a near‑paper‑thin profile that sits flush against a wall — and removes visible AV cabling by shifting inputs to a separate Zero Connect Box that streams lossless 4K at up to 165 Hz to the panel up to roughly 10 meters away, per LG. LG also highlights Brightness Booster Ultra, claimed peak luminance gains, and Reflection Free Premium certification from Intertek for low reflectivity.

Verification of LG’s key claims​

  • 9mm profile and Zero Connect Box: LG’s official press releases and multiple independent reports (The Verge, TechCrunch, Android Authority) confirm the 9mm‑class dimension and the companion Zero Connect Box wireless architecture. LG’s press materials add that the wireless link is tested to ISO/IEC standards internally and is rated for visually lossless transmission within specified conditions.
  • 4K/165Hz wireless capability: LG markets the Zero Connect link as supporting up to 4K at 165 Hz. Independent reporters on the show floor described the demo and reiterated the spec, but again, these are manufacturer‑supplied or demo‑driven figures; independent throughput and latency measurements in real home RF environments are required to confirm steadiness, latency, and VRR fidelity.
  • Alpha 11 (α11) AI Processor Gen3 and Multi‑AI webOS: LG’s press materials and multiple outlets confirm the inclusion of the α11 AI Processor Gen3 in flagship lines and the broader webOS multi‑AI integrations. The company also advertises on‑device security (LG Shield) and third‑party assistant support.
  • Intertek / UL verifications: LG cites Intertek’s “Reflection Free Premium” certification and UL verifications for black‑level and color consistency claims in its press collateral. These third‑party test marks are meaningful, but buyers should review the certification details (measurement methods, sample sizes, and lighting conditions) to understand how they translate to everyday viewing.

Side‑by‑side technical assessment: strengths and practical caveats​

Image quality and brightness​

  • Samsung’s Micro RGB pitch: Potential strength — increased color volume at high brightness and reduced color clipping for bright HDR highlights. Caveat — local contrast and haloing depend on emitter density and dimming algorithms; the raw claim of 100% BT.2020 coverage should be validated with independent color‑volume plots across luminance.
  • LG’s Brightness Booster Ultra and Reflection Free Premium: Potential strength — higher practical brightness for OLED in bright rooms plus very low reflectance to preserve contrast. Caveat — higher OLED drive raises long‑term reliability and burn‑in questions; LG’s UL verifications for black levels and Intertek reflection metrics are promising but must be interpreted in the proper measurement context.

Design and installation​

  • Samsung’s Timeless Frame and 130‑inch scale appeal to gallery installations and commercial venues. Practical considerations include structural mounting, power delivery, and serviceability for a set of that size. The frame‑integrated audio reduces visible hardware but rarely replaces a discrete high‑end audio system.
  • LG’s 9mm W6 solves the Wallpaper profile problem of the past by moving heavy components off‑panel. The Zero Connect Box reduces visible cabling dramatically, but the panel still requires power and a carefully planned flush mount. Wireless transmission is excellent for aesthetics but introduces RF‑environment risks that differ by home. Confirm in‑home demos if possible.

Gaming and latency​

Both companies touted higher refresh rates and gaming features: Samsung showed 165 Hz OLED gaming models in its S‑series and Odyssey gaming monitors, while LG lists 4K/165Hz compatibility and VRR/G‑SYNC support for the W6. For competitive gamers, the key metric is measured end‑to‑end latency in wired vs wireless modes; any wireless transmission that introduces micro‑stutters or VRR instability will disqualify a “true wireless” set for pro gaming. Test latency and VRR behavior thoroughly before buying.

AI, services, and platform lock‑in​

  • Samsung’s Vision AI Companion and integrations (Copilot, Perplexity) are framed as convenience and discovery tools. Expect recurring service hooks and potential region‑specific feature sets.
  • LG’s webOS Multi‑AI approach explicitly aggregates several big‑tech assistants (OpenAI ChatGPT, Google Gemini, Microsoft Copilot) and pairs them with on‑device inference claims. The openness is attractive, but users should audit privacy settings, on‑device processing options, and subscription terms before assuming an assistant will behave the same across markets. LG highlights LG Shield for security, but independent privacy audits and detailed telemetry disclosures are important.

Risks, unknowns, and verification checklist​

Both Samsung and LG presented bold engineering statements; many are verifiable through documentation and independent reviews, but some remain manufacturer‑measured or show‑floor‑validated claims. The items below deserve special scrutiny.
  • Independent color‑volume verification: Request VDE and Intertek certification reports and independent lab measurements that chart color volume (BT.2020 coverage) across luminance windows. Manufacturer certification is a good sign, but lab graphs reveal the practical picture fidelity at different APLs.
  • Haloing and local dimming artifacts: Use small‑object HDR clips (specular highlights against dark backgrounds) to test for bloom and haloing under real content. Micro RGB can reduce bloom in principle, but emitter pitch and controller behavior will determine outcomes.
  • Wireless reliability and latency: For LG’s Zero Connect (and any wireless inputs), perform stress tests in the actual installation environment. Try thick‑wall scenarios, apartment networks with heavy RF congestion, and long VRR sessions to evaluate packet loss, frame drops, and latency spikes. Manufacturer demo rooms rarely replicate real‑home RF environments.
  • Burn‑in and longevity: If you plan to use a display for static art or UI‑heavy applications, be conservative with OLED and ask LG for long‑term burn‑in mitigation guidance. Samsung’s Micro RGB execution sidesteps OLED burn‑in concerns but brings its own long‑term service questions for the backlight array.
  • Software updates and privacy: Confirm guaranteed OS update windows, security patch cadence, and the data‑handling practices of integrated assistants. If a voice assistant or generative feature requires cloud calls, find out what metadata is retained and how it is protected. Both companies signaled multi‑year update plans, but the details matter.

Practical buyer guidance and installation notes​

For WindowsForum readers and AV integrators, the CES reveals change the evaluation checklist for high‑end installs. Use the steps below when considering either Samsung’s Micro RGB or LG’s Wallpaper approach.
  • Confirm the exact model number and SKU for your region and get the manufacturer’s full spec sheet.
  • Ask for the third‑party certification reports (VDE, Intertek, UL) and request the test conditions used. Manufacturer claims are meaningful when accompanied by transparent test data.
  • Demand end‑to‑end lab measurements from trusted reviewers: sustained HDR nits at different APLs, color‑volume plots (CIE, BT.2020 %), and latency/VRR graphs in wired and wireless modes.
  • Schedule an in‑home demo where possible and replicate your typical viewing conditions: ambient light, seating distances, and RF environment for wireless Zero Connect tests.
  • Budget for professional mounting and power planning: a 130‑inch gallery screen is a structural project; a Wallpaper OLED still requires in‑wall or near‑wall power routing.
  • Plan for external audio: thin displays that integrate speakers rarely replace discrete sound systems for immersive theater experiences.
  • Audit privacy and subscription models before purchase: multi‑AI assistants offer convenience but may also introduce recurring costs and telemetry choices.

Strategic implications for the TV market​

CES 2026 suggests a bifurcation of premium strategies. Samsung is betting that scale, color volume, and AI‑driven processing will define the highest end of the market, while LG is asserting that thinness, unobtrusiveness, and flexible multi‑AI ecosystems will win design‑conscious buyers. Both approaches are defensible, and both signal an industry moving beyond incremental panel updates toward full product experiences that encompass design, software, and services. The live market impact will depend on pricing, regional rollouts, and the speed of independent validation.
A broader technical takeaway: RGB‑capable backlighting (Micro RGB) has moved from experimental to mainstream promise at CES, and if manufacturers deliver consistent per‑emitter control and durable firmware, it can create a robust hybrid category between OLED and microLED. Simultaneously, wireless AV transmission for truly thin displays is now practically shipping, which disrupts interior design‑driven buying decisions. Both trends will force integrators and consumers to become more technically literate when matching displays to rooms and use cases.

Conclusion and final verdict​

CES 2026 was not a question of incremental evolution — it was a declaration. Samsung’s 130‑inch Micro RGB R95H and LG’s OLED evo W6 deliver two very different visions of what premium television should be: spectacle and color volume versus disappearance into the room and wireless elegance. Both companies made verifiable claims and secured third‑party test marks that bolster their announcements; Samsung’s newsroom materials and independent press coverage confirm the Micro RGB concept and VDE color statements, while LG’s press release and multiple outlets corroborate the W6’s 9mm class thinness, Zero Connect architecture, and Intertek/UL verifications. That said, manufacturer figures—emitter pitch, 100% BT.2020, 3.9× OLED brightness claims, and “visually lossless” wireless ranges—are rooted in lab measurements or show‑floor demos. They require independent lab testing, real‑world wireless stress tests, and long‑term reliability data to become purchase‑actionable truths. Treat the CES articles and demos as a decisive start of the conversation, not its conclusion.
For enthusiasts, integrators, and WindowsForum readers: attend demos where possible, insist on independent measurements for the metrics that matter to your use case (color volume, sustained HDR brightness, latency, and wireless robustness), and plan installation logistics carefully before committing to either gallery‑scale spectacle or wafer‑thin elegance. These CES debuts set exciting new standards — but the final verdict will belong to the labs and real homes that put these technologies through the grind of everyday use.

Source: Businesskorea Samsung, LG Clash with Cutting-edge TVs at CES 2026
 

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