Cosmos APAC Launches Regional Distributor for Cloud Native Business Central Reporting

  • Thread Author
Cosmos has launched a dedicated APAC distributor and services arm, Cosmos APAC, establishing a regional hub meant to accelerate adoption of its cloud-native reporting and analytics platform for Microsoft Dynamics 365 Business Central across Asia–Pacific.

Azure cloud illustrating governance, semantic layer, and Cosmos concepts.Background​

Cosmos is positioned as a cloud-first reporting and analytics platform purpose-built for Microsoft Dynamics 365 Business Central. The company’s announcement describes Cosmos APAC as an independent, New Zealand–headquartered distributor and services provider led by Tim Turner and co‑founders, charged with licensing, enablement, implementation guidance, and long‑term support for partners and customizationsstomers throughout the APAC region. Cosmos APAC joins existing regional distributors to form a networked channel approach intended to deliver local expertise while preserving partner ownership of customer relationships.
The product proposition is straightforward: a unified, Azure‑hosted reporting environment that lets users design reports in Excel or Power BI, run them in the cloud, and share governed outputs across the business. An optimized data model plus a library of prebuilt Business Central reports aims to shorten the path from implementation to insight, lowering dependence on scarce technical resources.
This development matters because many Business Central customers continue to wrestle with fragmented reporting approaches—manual Excel exports, custom SQL reports, and disconnected dashboard solutions—that slow decision making and increase governance risk. A dedicated APAC distributor seeks to remove friction for regional partners and customers by offering local licensing, services, and support, while providing a partner-friendly channel to keep delivery and customer relationships in partner hands.

Cosmos APAC: what it does and why it matters​

A regional hub for licensing, enablement, and delivery​

Cosmos APAC’s stated remit covers three core activities:
  • Manage regional licensing and commercial relationships for Cosmos in APAC.
  • Provide enablement, training, and implementation guidance to Microsoft Dynamics partners.
  • Deliver ongoing support and services to ensure customers can adopt and sustain Cosmos-based reporting.
This distributor-first model aims to strike a balance between centralized vendor control (licensing, product roadmap, platform updates) and local partner autonomy (project delivery, customer relationships). For partners, the promise is that they can sell and implement Cosmos without needing to take on vendor licensing complexity or long-term platform maintenance.

Local presence, global product​

Positioning Cosmos APAC in New Zealand is strategic: it offers timezone overlap across many APAC markets, English-language operations, and a location commonly used as a regional base for software services. The real advantage, however, is the promise of local expertise—regional knowledge of Business Central deployments, tax and regulatory differences, and enterprise procurement practices—combined with centralized platform development and Azure hosting.

Partner-friendly channel design​

Under the announced model, partners retain ownership of customer relationships and project delivery while leaning on the distributor for Cosmos licensing and platform support. That model reduces partner friction for onboarding new customers and helps smaller partners who lack deep internal reporting expertise deliver modern Business Central reporting more quickly.

Technical overview and product positioning​

Core technical claims​

Cosmos markets itself on several technical differentiators:
  • Azure-hosted platform: running in Microsoft Azure to leverage cloud scale, security, and integration with Business Central.
  • Excel and Power BI native experience: users design reports in familiar tools and publish them to a governed cloud environment.
  • Optimized Business Central data model: a prebuilt semantic layer intended to reduce ETL and model-building work.
  • Library of prebuilt reports: business‑ready report templates that accelerate time to insight.
The combination of a governed semantic layer with Excel and Power BI connectivity aims to give finance and operations teams self‑service capabilities while preserving data governance and auditability.

How Cosmos fits into a typical Business Central architecture​

In typical deployments, Business Central customers rely on a combination of:
  • Native report layouts and embedded Business Central reporting.
  • Manual Excel extracts for ad hoc analysis and reconciliations.
  • Power BI for executive dashboards, often requiring an ETL layer or data warehouse.
  • Third‑party reporting tools or custom development for consolidated and regulatory reporting.
Cosmos positions itself as a purpose-built middle layer that provides a managed data model and reporting runtime so teams can keep using Excel and Power BI as front-ends without the traditional maintenance overhead of in‑house models or bespoke integrations.

Strengths and opportunities​

1. Purpose-built for Business Central​

A reporting solution architected specifically for Business Central has a natural advantage. Prebuilt business logic, a tuned semantic layer, and report templates accelerate implementation and reduce errors that arise from incorrectly mapping Business Central tables or business rules.

2. Familiar user experience​

Allowing business users to continue working in Excel while hosting reports centrally addresses adoption friction. Many finance teams prefer Excel for its flexibility; a governed cloud runtime preserves that familiarity while removing risky spreadsheet-based distribution.

3. Faster time to insight​

Prebuilt reports and an optimized data model can dramatically reduce the weeks or months typically required to model ERP data and validate financial reports. That speed is especially valuable for mid-market organizations that lack dedicated BI teams.

4. Partner enablement through a distributor model​

Cosmos APAC’s distributor model can expand ecosystem coverage quickly. Local licensing and support reduce procurement friction, and centralizing platform operations lets partners focus on implementation and value delivery rather than platform housekeeping.

5. Azure-native benefits​

Running on Azure can deliver reliable infrastructure, built-in security features, and easy integration with Dynamics 365 services and Power Platform components—features many customers expect for enterprise reporting.

Risks, unknowns, and cautionary points​

1. Data residency and local compliance​

APAC is not monolithic: data residency, privacy, and cross‑border rules differ significantly across Australia, New Zealand, Singapore, India, Japan, China, and Southeast Asia. The announcement indicates Azure hosting but does not specify regional data-residency guarantees, local cloud regions used, or options for onshore data storage. Organizations subject to strict data sovereignty or industry-specific regulations should verify exactly where data will be stored and processed.
Recommendation: Request explicit documentation on data residency, regional Azure tenancy, and contractual commitments before procurement.

2. Performance and scale for local deployments​

Cloud-hosted reporting reduces on‑prem hardware concerns but raises questions about latency and performance across large geographic distances. APAC customers operating from locations with limited bandwidth or heavy transactional loads will need performance benchmarks and real-world POC results to validate responsiveness.
Recommendation: Run a proof‑of‑concept against representative datasets and peak-load scenarios; request SLAs tied to performance.

3. Integration with highly customized Business Central implementations​

Many Business Central installations include partner customizations, industry-specific extensions, and localized tax logic. A prebuilt model will bring speed but may require significant customization to map bespoke extensions and localized tables.
Recommendation: Evaluate the prebuilt data model against customizations and request a clear process and pricing model for model extensions.

4. Channel and support model details​

While the distributor model promises partner-first delivery, questions remain about support escalation, service credits, and the division of responsibilities between Cosmos APAC and partner teams. Who owns first-line support? How are bug fixes and roadmap requests prioritized for APAC customers?
Recommendation: Clarify support boundaries, escalation SLAs, and how roadmap input from APAC customers will be handled.

5. Licensing and total cost of ownership​

Cloud platform licenses can be simple or complex. Hidden costs—per-user, per-report, data storage, or premium connector fees—can change TCO calculations significantly versus expected outcomes from traditional Excel-based reporting.
Recommendation: Produce a multi-year TCO comparison that includes licensing, implementation, support, and change management costs.

6. Vendor lock-in and exportability​

A managed semantic layer accelerates delivery but may create dependence on vendor tooling for ongoing report generation and historical analytics. Organizations should confirm the ease of data export, model extraction, and continuity planning in case of partner change.
Recommendation: Confirm export formats, APIs, and a migration plan to avoid lock-in.

7. Localisation of reports and regulatory templates​

APAC markets often require country-specific financial statements, statutory reports, and tax calculations. It's not yet clear how comprehensive Cosmos’ prebuilt templates are for APAC jurisdictions or how quickly regional requirements will be added.
Recommendation: Ask for a list of available templates by country and a roadmap for localization coverage.

Practical evaluation checklist for customers and partners​

When evaluating Cosmos APAC and the Cosmos platform, use the following checklist to structure vendor diligence and pilot programs.
  • Data residency and compliance
  • Where will production and backup data be stored (specific Azure regions)?
  • What contractual guarantees exist for data residency?
  • How does the vendor handle subject access requests and data erasure?
  • Security and resilience
  • Encryption at rest and in transit details.
  • Identity and access controls (Azure AD integration, SSO).
  • Backup frequency, retention, and disaster recovery RTO/RPO.
  • Integration and model extensibility
  • How are Business Central customizations mapped into the semantic model?
  • Is there a documented API for model changes and data extraction?
  • What tools or services are provided to map custom tables?
  • Performance and scalability
  • Benchmarks for report execution and concurrent users.
  • Expected latency for users across APAC geographies.
  • Load testing options and SLA commitments.
  • Support and service model
  • First-line support responsibilities (partner vs distributor).
  • Support hours, response targets, and escalation procedures.
  • Local support availability and language capabilities.
  • Licensing and pricing transparency
  • Cost per user, per report, or per data volume clarifications.
  • Any additional fees for connectors, storage, or add-on modules.
  • Pricing for development, staging, and production instances.
  • Partner enablement and commercial terms
  • Training programs and certifications for partner consultants.
  • Revenue share, margin structure, and deal registration policies.
  • Marketing and co-selling support from the distributor.
  • Localization and template coverage
  • Inventory of prebuilt reports for national statutory and tax reporting.
  • Roadmap and timeline for adding country-specific templates.
  • Exit and portability
  • Methods for exporting the model and report definitions.
  • Data extraction options for historical data retention.
  • Terms for decommissioning and transferring customer data.

Implementation roadmap for a typical mid‑market APAC deployment​

  • Discovery and scoping
  • Map current reporting pain points, key reports, and stakeholders.
  • Identify Business Central customizations and integrations.
  • Proof of concept (2–4 weeks)
  • Deploy a sandbox connected to a sanitized Business Central dataset.
  • Validate key reports using the prebuilt templates and custom mappings.
  • Run performance tests from representative locations.
  • Model extension and validation (2–6 weeks)
  • Extend the semantic model to accommodate custom tables and logic.
  • Reconcile report outputs against source data and statutory requirements.
  • User training and adoption
  • Deliver hands‑on Excel and Power BI sessions for report authors.
  • Roll out role-based permissions and governance processes.
  • Production cutover and support
  • Plan phased go-live: finance close reports first, then operational reports.
  • Establish support handover between partner and Cosmos APAC.
  • Continuous improvement
  • Track report usage, performance, and feature requests.
  • Prioritize backlog for localization and additional automation.

Channel dynamics and what partners should expect​

A dedicated regional distributor changes partner economics and operational responsibilities in several ways:
  • It can lower barriers for smaller partners to sell Cosmos because licensing, onboarding, and platform updates are handled by the distributor.
  • Partners maintain direct customer relationships and capture implementation revenue, but margins and deal structures may shift depending on distributor pricing and rebates.
  • The distributor model requires effective communication and clear SLAs; partners should expect onboarding programs, certified training, and joint go‑to‑market resources to be available.
For partners, success depends on learning the product, integrating it into their service catalog, and creating well-scoped packages (e.g., fixed-scope reporting packs, ongoing support bundles) to make Cosmos an economically repeatable offering.

Market outlook and strategic implications​

Business Central adoption across APAC has been accelerating as organizations seek cloud ERP capabilities without the complexity of heavier SAP or Oracle systems. Reporting and analytics remain a persistent pain point for growing mid-market companies. A vendor that can deliver governed, Excel-friendly reporting from the cloud addresses a broad segment of this demand.
However, regional success requires more than a good product. It requires local trust, rapid and competent support, and the ability to meet country‑specific compliance and tax needs. A properly staffed and experienced APAC distributor improves the odds of success, but the distributor must also demonstrate technical depth and commercial flexibility.
If Cosmos APAC can deliver timely localization, robust performance across APAC geographies, and a partner-first commercial model, it will likely be well received by the channel. Conversely, missed expectations around residency, integration complexity, or unclear pricing could slow adoption.

Final assessment — strengths, caution, and next steps​

Cosmos’ announcement of an APAC distributor is a meaningful step for any vendor seeking broad Business Central adoption across diverse markets. The strengths are clear: a purpose-built, Azure‑hosted reporting platform that lets users keep using Excel and Power BI; faster time to insight via a prebuilt data model; and a distributor model designed to remove partner friction.
At the same time, prospective customers and channel partners should approach the offering with pragmatic diligence. Key risks that require confirmation include data residency and sovereignty handling, performance across APAC regions, model extensibility for heavily customized Business Central instances, and clear licensing and support boundaries between partner and distributor.
Practical next steps for any organization considering Cosmos APAC:
  • Request explicit documentation on data location, encryption, and compliance practices.
  • Run a time‑boxed proof‑of‑concept using representative data and peak-load scenarios.
  • Validate the semantic model against real customizations and statutory reporting needs.
  • Secure transparent multi‑year TCO figures that capture licensing, implementation, and ongoing support.
  • Define support ownership and escalation paths before contract signature.
Cosmos APAC’s arrival signals a maturing channel approach for cloud reporting in the Business Central ecosystem. For APAC customers and partners focused on reducing spreadsheet risk, accelerating month‑end close, and delivering governed, self‑service reporting, the distributor model has clear potential—provided the operational, compliance, and commercial details align with local business realities.

Cosmos APAC’s effectiveness will be judged not just by product features but by its ability to translate a global platform into reliable, locally compliant, and partner-friendly outcomes across a highly diverse APAC region.

Source: The Manila Times Cosmos Launches Dedicated APAC Distributor to Expand Global Business Central Reporting Reach
 

Cosmos’ new APAC distribution move marks a deliberate push to regionalize Business Central reporting services, with Cosmos Data Technologies APAC Limited (Cosmos APAC) — led by Tim Turner and co-founders from New Zealand — appointed as the exclusive distributor and primary services provider for the Asia-Pacific region, in a deal announced January 20, 2026. The shift extends Cosmos’ already expanding distributor network (which includes UK and Benelux partners) and positions a locally based team to handle licensing, enablement, implementation guidance, and long-term partner support for Microsoft Dynamics 365 Business Central customers across APAC.

Cosmos promotes Azure Cosmos Engine with APAC Exclusive Distributor and business analytics team.Background​

Microsoft Dynamics 365 Business Central is widely adopted by mid-market enterprises and subsidiaries that need an integrated cloud ERP for finance, supply chain, and operations. But reporting and analytics remain a recurring pain point: fragmented exports, slow on-premise report writers, and dependency on scarce IT or BI specialists create friction at month-end close, board reporting cycles, and operational decision-making.
Cosmos Data Technologies launched as a cloud-native reporting and analytics platform tailored to Business Central. Built to run on Microsoft Azure, Cosmos positions itself as a Business Central-first solution that lets users design reports in Excel or Power BI, execute them in the cloud, and share governed outputs without heavy IT involvement. Cosmos’ product pitch centers on three core promises:
  • Familiar Excel experience for report design with cloud execution,
  • A pre-optimised data model and prebuilt Business Central report library for fast time-to-insight,
  • Seamless Power BI two-way integration and Azure AD single sign-on for governance and access control.
The January 20, 2026 announcement creates a formal distribution channel for APAC, where Business Central adoption has been accelerating and where time zone, language, and local regulatory nuances often make regional distributors essential for partner-led deliveries.

Why APAC matters for Business Central reporting vendors​

APAC is diverse: markets range from mature, cloud-first economies like Australia and Singapore to high-growth but fragmented markets across Southeast Asia and the Pacific. Business Central adoption in the region follows Microsoft’s global cloud-first push, and partners increasingly look for vendor tooling that reduces implementation time, standardizes reporting, and satisfies local compliance requirements.
Key dynamics that make APAC attractive and demanding for a reporting vendor:
  • Faster cloud adoption in larger APAC markets means more Business Central tenants are cloud-native — a natural fit for cloud-hosted reporting services.
  • Regional partners prefer local distributors who understand licensing, reseller models, and local support expectations.
  • Language, tax, and statutory reporting differences increase the value of regional report templates and local implementation expertise.
  • Time zone alignment and faster SLA response times matter for finance teams running reports during critical windows.
Cosmos’ move to appoint an APAC-based independent distributor addresses these dynamics directly: local licensing and enablement through Cosmos APAC aim to reduce friction for partners while preserving partner ownership of customer relationships.

What Cosmos APAC will actually do​

Cosmos APAC will act as the exclusive regional distributor and primary services provider for Cosmos in APAC. The stated responsibilities include:
  • Centralised licensing and subscription management for APAC customers.
  • Partner enablement and training to accelerate reseller uptake and capability building.
  • Implementation guidance and delivery support to reduce deployment times and ensure best practices.
  • Ongoing technical support and regional customer success coverage.
This distributor model preserves the partner-led engagement model: local Microsoft Dynamics partners keep ownership of customer delivery while relying on Cosmos APAC for specialised Cosmos competencies. In practical terms, that means:
  • Partners handle day-to-day project management and customer relationships.
  • Cosmos APAC provides Cosmos-specific licensing, onboarding scripts, and implementation accelerators.
  • Cosmos APAC offers long-term support and helps with escalations requiring Cosmos product or platform expertise.
That split — maintained ownership by the partner with product-focused support from the distributor — is designed to avoid channel conflict and to make the Cosmos platform more palatable for partners who already manage ERP relationships.

Cosmos product: technical reality and claims​

Cosmos positions itself as a cloud-native, Azure-hosted reporting engine optimized for Business Central. Core technical components and platform characteristics publicly documented by Cosmos include:
  • Azure hosting and use of Azure AD for identity and access management.
  • An AppSource Business Central extension that must be installed in a customer’s tenant to allow Cosmos to extract data for reporting.
  • An optimized, governed data model that consolidates Business Central tables and supports custom fields and ISV extensions.
  • A report gallery of prebuilt Business Central templates and a design surface that uses Excel for report creation but executes report runs in the cloud.
  • Two-way Power BI integration: Power BI can connect to the Cosmos data model, and Power BI objects can be surfaced alongside Cosmos reports.
  • Multi-source and Dataverse connectivity to blend Business Central with other Dynamics 365 datasets (announced features introduced in late 2024 and 2025).
These are feature claims that Cosmos substantiates with product documentation, AppSource listings, and partner collateral. The AppSource entry and official product support documentation confirm that a Cosmos Business Central extension is required and that Cosmos uses Azure AD for authentication. The platform’s Dataverse connectivity and multi-source features were publicly announced in 2024–2025 platform updates.
Notable marketing claims to scrutinize
  • “First and only cloud reporting and analytics solution built specifically for Microsoft Dynamics 365 Business Central.” This is a positioning statement rather than a measurable technical fact. While Cosmos is clearly engineered specifically for Business Central and markets itself as a cloud-first report engine, the exclusivity claim is marketing language. Other vendors provide cloud reporting capabilities for Business Central (including custom Azure-based solutions and generic cloud BI platforms), so the “first and only” phrasing should be viewed as competitive positioning rather than an independently verifiable, objective truth.
  • “Run reports 48x faster than other Excel reporting tools.” This exact performance metric recurs across Cosmos product pages and partner marketing materials. The company consistently promotes a 48x performance advantage versus legacy Excel-based reporting tools that run on-premises or within user workstations. However, clear third-party benchmark reports that replicate or validate the 48x figure were not found in independent testing publicly available at the time of writing. The 48x claim appears to originate from Cosmos’ own benchmarks and has been repeated by partners and distributors. This should be treated as a vendor performance claim: plausible in terms of cloud compute advantages and centralised processing, but unverified by neutral benchmarking sources.
Risk-flag summary: several performance and uniqueness claims are well documented on company and partner materials but lack independent benchmark corroboration. Treat performance claims as vendor-supplied unless independent measuring data is produced.

How Cosmos integrates with Business Central and Microsoft stack​

Cosmos’ integration model is engineered to fit inside Microsoft tenant security and platform flows:
  • AppSource extension: Cosmos requires an AppSource extension installed in each Business Central tenant to configure an Azure AD application and grant consent for data extraction. This is a common pattern for ISV connectors and avoids direct database-level access.
  • Azure-hosted engine: Cosmos runs its data ingestion, model optimisation, and reporting engine in Azure. That architecture enables central compute, multi-tenant scaling, and the ability to run reports outside the end-user’s local Excel process.
  • Excel as design surface: Reports are created in a familiar Excel interface but executed by Cosmos’ cloud engine, meaning Excel remains responsive while cloud compute performs heavy lifting.
  • Power BI two-way integration: Because Cosmos provides a denormalized, reporting-optimised data model, Power BI can attach without complex SQL or DAX transformations, lowering the barrier for report builders.
  • Dataverse and multi-source connectivity: Announced additions allow Cosmos to blend Business Central with Dataverse and other sources, supporting cross-application reporting across Dynamics 365 apps.
These integration choices reduce the need for customers to hire SQL/BI specialists, and they align Cosmos with Microsoft’s cloud identity and data access practices — a key requirement for partners wary of complex security or non-compliant data flows.

The channel play: distributors, partners, and delivery​

Cosmos’ distributor network strategy is deliberate and mirrors patterns seen across the Microsoft ecosystem. The company already has regional distributor relationships in UK and Benelux and confirms that Cosmos APAC joins this network.
Why distributors matter for ISVs targeting Business Central:
  • Local distribution eases billing, currency and taxation handling, and resale margins for partners.
  • Distributors can scale enablement across many small-to-medium partners, supplying training and implementation accelerators.
  • Regional support teams can provide timezone-aligned technical help during business-critical report runs (e.g., month-end closes).
The APAC distributor model is set up to let partners retain ownership of customer relationships. Cosmos APAC’s role is to enable partners, not to replace them. That approach reduces potential channel conflict and helps partners adopt Cosmos without major disruptions to their existing delivery frameworks.

Strengths: what makes this move credible and valuable​

  • Practical channel expansion: appointing an APAC-based distributor addresses the time zone and local support expectations that slow adoption of globally centralised SaaS products in APAC.
  • Product-aligned for Business Central: Cosmos is engineered around Business Central’s data model, AppSource extension model, and the Microsoft cloud stack — making it easier to sell and support inside Microsoft partner ecosystems.
  • Familiar user experience: Excel-centric design lowers the training bar and helps finance teams adopt cloud reporting faster than a full Power BI-only or developer-led approach.
  • Governance and multi-source support: Cosmos’ governed data model and announced Dataverse connectivity respond to the growing need for cross-app reporting across Dynamics 365 modules.
  • Partner-friendly distribution model: allowing partners to keep customer ownership while outsourcing Cosmos-specific functions suits VARs and systems integrators who want to add reporting without changing go-to-market responsibilities.

Risks and caveats partners and customers should weigh​

  • Performance claims require scrutiny: the 48x faster claim is prominently used in marketing. Partners should request reproducible benchmark data from Cosmos using their own tenants and representative report sets before using the figure in sales materials or ROI calculations.
  • “First and only” positioning is marketing: competing solutions may offer cloud reporting for Business Central via other routes. Partners should evaluate feature parity, prebuilt content, and integration complexity rather than accept exclusivity claims at face value.
  • Data residency and compliance: while Azure hosting is industry standard, customers in jurisdictions with strict data residency requirements should confirm regional hosting options and contractual terms with Cosmos APAC and Cosmos Data Technologies.
  • Dependency on a third-party distributor: while the distributor model has benefits, it introduces another contractual layer. Partners should clarify support SLAs, escalation paths to the product vendor, and who is financially liable for misconfigurations or outages.
  • Integration with customizations: Cosmos claims it can extract any table or field from Business Central, including custom tables and ISV extensions. Partners should validate this in a proof-of-concept with their typical customizations to ensure performance and mapping correctness.
  • Licensing complexity: moving to a distributor model can change invoicing, local taxes, and renewals. Partners should confirm commission structure, reseller pricing, and renewal handling with Cosmos APAC.

Practical guidance for partners and customers in APAC​

If you’re a Microsoft Dynamics partner or an end customer in APAC considering Cosmos, follow a disciplined evaluation path:
  • Confirm technical prerequisites
  • Ensure your Business Central edition and tenancy are supported and install the AppSource extension in a non-production tenant for testing.
  • Verify Azure AD consent flows and that your tenant admin can grant necessary permissions.
  • Validate performance with real workloads
  • Reproduce your typical reports and data volumes in a PoC.
  • Measure end-to-end execution time: extraction, model population, report run-time, and delivery.
  • Ask the vendor to replicate the PoC with and without Cosmos to establish an apples-to-apples comparison.
  • Test Power BI flows and Dataverse scenarios
  • If you rely on Power BI, test the two-way integration and check how security and row-level filters propagate.
  • For organisations using Dynamics 365 apps, validate Dataverse connectivity and cross-application joins.
  • Review local support and SLAs
  • Get clear SLAs from Cosmos APAC on response and resolution times aligned to your business windows (e.g., month-end).
  • Understand escalation to product engineering and who owns fixes for platform-level issues.
  • Clarify licensing and commercial terms
  • Confirm how billing will be handled (local currency, taxes), renewal notifications, and reseller margins.
  • Check whether Cosmos APAC will provide implementation accelerators and enablement credits for partners.

How this fits into the broader Business Central ecosystem​

Cosmos’ APAC move reflects two broader trends:
  • A maturing Business Central partner ecosystem that demands vertically-aligned, cloud-first reporting tools which reduce the need for bespoke ETL and BI projects.
  • Growing expectation that product vendors supply regional presences to support global SaaS adoption — especially for operational functions like finance where reporting cadence is critical.
For partners, Cosmos’ distributor model promises accelerated time-to-value for customers and lowers the friction of adding cloud reporting to existing ERP engagements. For customers, the appeal is straightforward: faster reporting, a familiar UX, and centralized governance. The real test, however, will be how distributors and partners translate marketing claims into predictable implementations for real-world, custom Business Central deployments.

Conclusion​

The launch of Cosmos Data Technologies APAC Limited is a strategic, channel-driven expansion designed to accelerate Cosmos’ adoption in a fast-growing Business Central market. By placing licensing, enablement, and first-line support within the APAC region — and retaining a partner-led delivery model — Cosmos aims to address long-standing reporting friction that finance teams encounter when using Business Central.
The product’s technical fit with the Microsoft cloud stack and its Excel-centered design make it an attractive option for partners and finance teams seeking quick wins. However, several vendor claims—most notably performance metrics and “first and only” positioning—are promotional and should be validated in real-world proofs of concept before being relied upon in procurement or ROI calculations.
Partners and customers evaluating Cosmos in APAC should run hands-on PoCs, validate performance using representative reports and datasets, and confirm local support and contractual terms with Cosmos APAC. When that due diligence is done, the distributor model and local expertise can deliver meaningful reductions in reporting time and complexity — if the implementation mirrors the vendor’s promises in the field.

Source: StreetInsider Cosmos Launches Dedicated APAC Distributor to Expand Global Business Central Reporting Reach
 

Back
Top