• Thread Author
When global software investing giant Insight Partners decides to double down on a company, you know they mean business—literally and figuratively. Today, that beacon of their confidence is Devicie, an automated maestro in the world of Microsoft Intune device management, recently basking in the warm glow of a reinforced growth investment from the New York-based powerhouse. With its roots in sunny Sydney and its sights now set across oceans from its new headquarters in Tampa Bay, Florida, Devicie is poised for a bold, globe-spanning leap that’s as much about technology as it is about vision.

s Microsoft Intune Automation Revolution: Secure, Seamless Device Management'. Multiple connected digital devices like laptops, tablets, and smartphones symbolize cloud computing.
The Devicie Difference: Automating the Microsoft Intune Universe​

Let’s face it: in the daily tug-of-war between efficient IT management and ironclad security, especially across a zoo of devices and platforms, organizations are looking for answers that don’t eat up every last ounce of their team’s time and sanity. Enter Devicie, the knight in shining Azure armor, championing the automation and optimization of Microsoft Intune device management.
But what really gives Devicie its edge? The platform is a smorgasbord of features designed to make IT managers, MSPs (Managed Service Providers), and security teams collectively sigh in relief: zero-touch configuration, automatic updates, seamless application patching, built-in remediation, and reporting galore. Whether your battalion wields Androids, Apple iPhones, Windows workstations, or macOS machines, Devicie promises endpoint management that’s not just secure and efficient, but also astonishingly hands-off.

A Marriage of Necessity: Devicie and the Microsoft-First Strategy​

It’s no secret that Microsoft has its tendrils in virtually every corner of enterprise productivity—over 70% of the Fortune 500 rely on Microsoft 365, and Intune is the beating heart of their device management ecosystem. So, when Devicie announced its “Microsoft-first” approach, it wasn’t just a buzzword bingo win—it was a strategic bullseye.
“Millions of organizations and MSPs are looking to extract as much value as possible from their Microsoft investments,” says Philine Huizing, Managing Director at Insight Partners and board member at Devicie. Microsoft’s sprawling empire means companies are eager to consolidate their technology stacks and manage them with confidence. Devicie not only aligns with that herd, it marches in front, baton held high.
This isn’t just about adding another dashboard or tool to your tech stack. Devicie’s multi-tenant solution allows organizations to glide into a cloud-native footing. That’s cloud-native with a capital ‘N’, replete with automation that sets the stage for ongoing, zero-worry management. Teams can focus on the future, rather than untangling device policies or playing endless whack-a-mole with software updates.

Honouring Its Roots, Expanding Its Reach​

Devicie’s origins in Australia aren’t just a trivia point; they’re a testament to the company’s ability to shine on the global stage. Founders Shane Harding and his band of merry technologists proved there’s something in the Sydney water (flat whites, anyone?) that breeds not just surfers, but disruptors in cloud and endpoint security.
With its recent move to Tampa Bay, Devicie isn’t just showing off its ability to chase the sun. Florida is more than alligators and amusement parks—it's a growing tech hub with proximity to key US markets and an undeniable gravitational pull. Tampa also means getting cozy with Microsoft, a strategic move bolstered by membership in both the Microsoft for Startups Pegasus Program and the Microsoft Intelligent Security Association (MISA). These alliances let Devicie nestle even deeper into the Microsoft ecosystem, drawing on resources, support, and, most importantly, credibility.

Zero-Touch, Infinite Impact: Breaking Down the Features​

Every SaaS outfit promises to be revolutionary, seamless, and transformative. But let’s cut through the hype: What does Devicie actually do that’s making the industry sit up and take notice?

Zero-Touch Configuration​

Remember the days when new laptops arrived and IT spent hours imaging, patching, and prepping each one? Those days are as relevant as dial-up internet. Devicie means devices—Windows, macOS, iOS, Android—are ready to go straight out of the box, with all policies, settings, and apps in place. Users are productive (and perhaps even a bit grateful) from the moment they power up.

Automatic Updates and Application Patching​

Cybercriminals love an unpatched device more than most people love chocolate. Devicie automates software updates and application patching, ensuring every endpoint is protected against the latest vulnerabilities, without IT sweating every Tuesday (or whatever other day your org’s update window lands on).

Built-in Remediation​

Stuff goes wrong. That’s life in IT. But with automatic remediation capabilities, Devicie identifies and fixes issues before users—or the C-suite—notice. Now that’s invisible IT at its finest.

Enhanced Reporting​

What’s the point of managing a fleet of endpoints if you don’t have visibility? Devicie’s reporting shines a light into every corner, keeping security and compliance in sharp focus, and equipping IT leaders with data that actually matters.

Multi-Tenant Magic​

For partners, MSPs, and cloud solution providers, Devicie’s multi-tenant architecture means you can manage thousands of endpoints across dozens (or hundreds) of customers, all from a unified dashboard. No more swapping logins or juggling spreadsheets of device inventories.

The Insight Partners Playbook: Betting Big on Innovation​

So why is Insight Partners, one of the world’s most influential software investors, going for a second helping of Devicie?
The numbers speak for themselves: Insight Partners, as of September 2024, boasts over $90 billion in regulatory assets under management, stakes in more than 800 companies, and a resume that includes over 55 portfolio companies making it all the way to IPO. These folks don’t just toss capital around—they meticulously seek out what’s next, nurture it, and help it scale to breathtaking heights.
For Devicie, this means access not just to money, but to Insight’s formidable network, expertise, and hands-on software know-how. Insight doesn’t simply write checks; they roll up their sleeves and dive into the trenches alongside their investments.

Market Forces: Why Now for Device Management?​

Never has the humble device been so central to organizational success—or so risky. Hybrid work, shadow IT, relentless cyber threats, and steep compliance requirements mean that the old-school, hands-on device management simply isn’t cutting it, especially for companies juggling both BYOD and corporate-issued fleets.
According to recent industry surveys, the typical enterprise now manages a cocktail of devices running on multiple operating systems, scattered across remote and on-premises locations. The result? Complexity, risk, and more spreadsheet agony than any rational person should endure.
Microsoft Intune, central to the Microsoft 365 stack, is the answer for many. But while Intune offers a powerful set of controls for device security, compliance, and configuration, implementation and day-to-day management were, until recently, far from straightforward. That’s the friction Devicie set out to dissolve.

Security and Productivity: No Longer Opposites​

The tug-of-war between security and productivity is one of tech’s longest-running dramas. Lock everything down and users mutiny; loosen up and risk front-page news for all the wrong reasons.
Devicie’s answer is not just better technology, but an approach that brings security and IT departments together around shared goals—secure, compliant, hyper-productive devices. The platform’s automation not only saves time but also enforces best practices—no more picking between either “secure” or “useful.” In the world of modern endpoint management, that’s not just a nice-to-have; it’s a business imperative.

From CSPs to Global Enterprises: Everyone’s Invited​

One of Devicie’s standout achievements is its ability to serve everyone from the largest enterprises to plucky upstart managed service providers. How? By striking distribution deals with industry titans TD SYNNEX, Microsoft, and Crayon. This opens the floodgates for Microsoft Cloud Solution Providers and MSPs to access, deploy, and scale Devicie solutions for customers of all shapes and sizes.
For partners, this is a golden ticket: the ability to onboard customers quickly, ensure compliance from Day One, and provide ongoing endpoint management with a fraction of traditional effort.

Tampa Bay: More Than a Postal Code​

You might wonder: why Tampa Bay? It turns out there’s method in what might look like madness. Tampa’s burgeoning tech scene offers access to American talent, investors, and customers. But for Devicie, there’s an even bigger strategic play: proximity to Microsoft’s US and global operations. As a member of the Microsoft for Startups Pegasus Program and the vaunted Microsoft Intelligent Security Association, Devicie isn’t just nearby—they’re in the room where decisions are made, partnerships are forged, and tech revolutions are sparked.

Scaling Up: What Does the Future Hold?​

With the investment tank fueled and Insight Partners riding shotgun, Devicie’s growth story is entering a turbocharged chapter. What’s next on the roadmap? CEO Shane Harding and his crew are keeping details close to their chests, but the direction is clear: platform innovation, global market expansion, and even tighter integration with Microsoft’s universe.
One thing is certain. As more organizations seek to milk every last drop of value from their Microsoft investments—and as cyber threats metastasize—the appetite for friction-free, automated, “always-on” device management will only grow.

The Psychology of Seamlessness: Why Devicie Resonates​

Ask anyone who’s ever looked after a mixed fleet of devices—laptops, phones, tablets, the occasional wayward IoT gadget—and they’ll tell you: seamlessness is more aspiration than reality in IT. But that’s exactly where Devicie strikes gold.
By making Intune, one of Microsoft’s crown jewels, accessible and manageable at scale, Devicie removes friction not just for IT teams, but for every end user. That means fewer tickets, happier employees, and leadership teams that see IT as a driver of growth, not just a necessary overhead. For enterprises determined to “do more with less,” Devicie reads almost like a cheat code.

Devicie, In Its Own Words​

It’s all too easy for tech startups to cloak themselves in grandiose language. But Shane Harding, CEO of Devicie, keeps things refreshingly practical: “Insight Partners’ reinvestment is a strong endorsement of our mission to seamlessly unlock the power of Intune and ensure every Microsoft-aligned organization has secure devices and productive teams.”
The phrase “unlock the power of Intune” may sound like marketing poetry, but it actually cuts to the core of the company’s mission—helping organizations get real value from their tech, not just tick boxes on a compliance checklist.

A Seamless World? Not Yet—But Getting Closer​

Let’s not kid ourselves—there’s no such thing as perfect IT, and no SaaS platform can promise a world without hiccups, hackers, or those days when nothing prints. But as modern endpoint management continues to evolve, the lessons from Devicie are hard to ignore.
Automation, zero-touch onboarding, always-up-to-date patching, and a relentless focus on the intersection of productivity and security: these aren’t just trends, they’re quickly becoming the standard. Devicie, Insight Partners, and their Microsoft-aligned roadmap may just be getting started. If they succeed, IT teams worldwide might finally swap their “under siege” mindset for something much more optimistic.

The Stakes, The Challenges, The Promise​

Device management has long been less about innovation and more about survival—keeping things humming, patched, and complaint-free. But as the dust settles on the hybrid work revolution, there’s a growing recognition that the humble endpoint isn’t just a risk to be managed, but a lever for competitive advantage.
Devicie’s model—powered by automation, secured by design, and scaled through partnerships—offers a glimpse at IT’s future state: invisible, intelligent, and ever-so-slightly magical. It’s no wonder Insight Partners, with its reputation for betting on the winners of tomorrow, is all in.
The challenge, of course, is scale. The global market for device management is vast, diverse, and constantly shifting. Regulations evolve, cyber threats mutate, and users remain as unpredictable as ever. With the world’s largest software ecosystem (Microsoft) as both partner and proving ground, the stakes couldn’t be higher. Devicie will need to keep its pedal to the metal—innovating, refining, and building bridges between IT, security, and the business.

Conclusion: Powering Up for the Next Era​

As organizations weather disruption, adapt to new ways of working, and pursue every ounce of competitive advantage in the digital age, device management is poised for a reinvention. In a world where every endpoint could be a window—or a doorway—Devicie, boosted by Insight Partners’ renewed trust (and capital injection), stands as a beacon. The journey from Sydney’s surf to Tampa’s sun is both a literal relocation and a metaphor for an ambition that refuses to be limited by geography, platform, or expectation.
In this high-stakes, ever-accelerating race, Intune management might not sound glamorous from the outside. But for the insiders—the engineers, the CIOs, the security pros, the MSPs—it’s the difference between sleepless nights and seamless days. And if Devicie’s vision becomes reality, we might just be witnessing the rise of a new gold standard for device management in a Microsoft-centric world.
Now, if only they could do something about that printer.

Source: The Manila Times Insight Partners Doubles Down on Devicie, a Leader in Microsoft Intune Management
 

Last edited:
Back
Top