Windows 7 Explorer toolbar action icons

I'm trying to change the icons within the Windows Explorer toolbar.

When you select some filetypes, like ones associated with media players, for example, the toolbar adds another option. For example, choose an .avi, and mine gets the option "Play" with a VLC icon in front of it. (I've attached a screenshot for clarification.) I'm looking to change that icon. When it says Play with the icon in front of it, I'd like windows to use my custom icon for VLC.

I've changed VLC's icon, as far as it displays the custom one on the task bar and in the start menu, but it still shows the default icon in the explorer toolbar.

Any way to change that?

Thanks in advance for any guidance.


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