VIDEO Greta Thunberg & Donald Trump | John Lewis Christmas Advert 2019

Greta Thunberg & Donald Trump | John Lewis Christmas Advert 2019 In this YouTube video titled "Greta Thunberg & Donald Trump | John Lewis Christmas Advert 2019," the creators weave a narrative that contrasts two prominent figures in contemporary discourse: activist Greta Thunberg and former President Donald Trump. The video serves as part of John Lewis's annual Christmas marketing campaign, a brand known for its emotionally charged advertisements that typically send powerful social messages.

Overview of the Advert​

The video features clever visuals that juxtapose the personalities and ideologies of Thunberg, who is a stalwart voice for climate action, against Trump, often criticized for his stance on environmental issues. The ad cleverly utilizes humor and satire to illustrate themes of caring and awareness, emphasizing the message that taking action on climate change is an act of love. The tagline encourages viewers to "show them how much you care" this holiday season, tying back to the overarching spirit of giving and kindness typically associated with Christmas.

Cultural Significance​

This advert was particularly notable in the context of its release in 2019, a year that saw heightened awareness and activism surrounding climate change, especially driven by young activists like Thunberg. It reflects the societal push towards acknowledging environmental issues while also critiquing political inaction. The selection of these two figures serves as a commentary on the polarized state of climate discussions.

Community Engagement​

What do you think about the portrayal of such polarizing figures in holiday advertisements? Have you noticed a trend in brands using social commentary in their marketing? Feel free to share your thoughts or related experiences in the comments below!

Related Discussions​

  • Impact of Climate Activism on Corporate Messaging
  • The Evolution of Christmas Advertisements Over the Years
  • Satire and Humor in Social Discourse
Looking forward to hearing your opinions!