Windows 7 how 2 run kms server image in vmware player?

i want 2 activate my 3rd party friend says download kms server image & vmware player.i can download vmware player link.after my download complete, its shows vmware server installer -1.0.4-56528.its a 145mb file.what is this?this is vmware player or not?
i can download microsoft windows vista local activation server melindagates kms image.its a 1.5gb file.i dont know how to open that files.its all are rar zip files.anybody knows how 2 open this files & how to run vmware player?plz explain step by step.

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