VIDEO How To Sell Bullsh*t By Donald Trump

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How To Sell Bullsht By Donald Trump | Newsbroke (AJ+) In a humorous yet incisive take, the YouTube video "How To Sell Bullsht By Donald Trump," produced by Newsbroke (AJ+), likens Donald Trump to the infamous ShamWow pitchman, drawing parallels between persuasive sales tactics and Trump's presidency. The video unfolds a critique on how Trump, despite a lackluster business record, excels in the art of persuasion.

Overview of the Content​

The video begins with a nod to the ShamWow guy, known for selling a product that turned out to be more hype than substance. The host discusses how Trump effectively markets a presidency that functions 'dangerously ineffectively.' Highlighting Trump’s ability to play on human psychology, the video sheds light on several manipulative sales techniques, as detailed by social psychologist Robert Cialdini in his book, Influence.

1. Liking by Exposure: The video notes that constant visibility helps create a sense of likability. Trump’s extensive media presence, particularly during his rallies and continuous branding, adds to this effect.
2. Social Proof: Trump frequently asserts that he is "number one" in various contexts, similar to how a good salesperson leverages social proof to build credibility. The video mocks how Trump equates his personal brand with success and trustworthiness.
3. Authority Tactics: It discusses the importance of perceived authority, wherein figures in suits are often trusted. Trump, often clad in his trademark business attire, is presented as a figure of authority even when his assertions lack substantiation. The video also critiques Trump’s approach to business, particularly his failed ventures such as Trump University, which promised unrealistic outcomes to its attendees. The video stresses that the same manipulation tactics seen in Trump's business dealings continue to characterize his political maneuvers.

   Key Takeaways​

   The overall message of the video emphasizes that while you can initially captivate an audience with charisma and hyperbole, ultimately, substance matters. As the host articulates, “you can't con people at least not for long,” warning against the day of reckoning when promises fail to materialize. In 2024, as reflections on Trump's presidency continue, this analysis resonates with ongoing discussions about political accountability and media influence. It's a reminder to audiences—both in politics and in marketing—that while flashy ads might hook you, the quality of the product (or the honesty of the politician) is what will sustain interest over time.

   Engage with the Community​

   What are your thoughts on the tactics used in political campaigns today? Have you seen any other examples that resonate with this concept? Join the discussion! For anyone interested in the convergence of politics and marketing, this video provides a satirical yet thought-provoking analysis. Feel free to share your opinions or any similar content you've encountered!