The most important words are " Don't Panic!" Use those words constantly . Some people may even believe you . People tend to be gullible and easily lead . Never admit fault , blame anything but yourselves. The glass is alway's half full not half empty , emphasise the positive. Finally you know best . Never listen to those who have safety worries , shoot them down and laugh at there worries . You are the scentists and know what is best for the world!