In a rapidly evolving digital landscape, where artificial intelligence (AI) is not just a luxury but a necessity, Ingram Micro is stepping up to the plate with a firm commitment to enable its partners to harness Microsoft Copilot effectively. With tools and resources in hand, they're transforming how businesses approach AI and IT initiatives. As the push towards AI integration intensifies, Ingram Micro's program is designed to ensure partners are not just keeping up but are well ahead of the curve.
Trace3, for example, has seen a remarkable transformation since collaborating closely with Ingram Micro. By attending exclusive events and undergoing multiday in-person training sessions, Trace3 has sharpened its understanding of Copilot's functionalities and optimized sales strategies. This kind of deep learning is crucial in a world where AI can be intimidating, and sometimes misunderstood.
Quote from Derek Smith, Trace3’s practice director: “Ingram Micro’s support has been invaluable. They have not only provided training for our team but also helped us set up regional workshops.” Remarkably, the outcomes have been substantial—a 30 to 40 percent leap in sales tied directly to Copilot software.
Sentinel Technologies, another partner benefiting from Ingram Micro’s resources, has leveraged targeted training and co-sell initiatives to assist customers in realizing the full potential of Copilot software. The strategy has paid off—"This campaign was a great way to get our customers to test Copilot affordably," said Jason Mercer of Sentinel Technologies. By providing initial sets of free licenses, they’ve facilitated proof-of-concept engagements, allowing customers to experience Copilot firsthand before committing to larger purchases.
Michael Soule from Sentinel Technologies explained the significance of early access to Copilot via the Cloud Solution Provider program: “By the time Microsoft officially launched Copilot, Ingram Micro had already enabled us to start using it internally.” This head start means that partners can better coach their customers, making them more comfortable with AI integrations.
With AI set to become a staple in businesses worldwide, those leveraging Ingram Micro’s prowess will likely find themselves at the forefront, equipped to deliver advanced technological solutions that meet client needs head-on. If you're a Windows user keen to explore what AI can offer your business, keep an eye on how partnerships like these develop in the landscape of Microsoft services.
Stay ahead of the curve, and continuously adapt your strategies; after all, as the adage goes, "Change is the only constant."
Source: CRN Australia Ingram Micro Puts Partners In Prime Position To Power Microsoft Copilot Adoption
A Comprehensive Support Strategy
Ingram Micro’s strategy for promoting Microsoft Copilot revolves around extensive training, specialized events, and tailored support, all aimed at taking partners from a basic understanding of AI to a sophisticated level of technical readiness. This approach ensures that partners are well-equipped to deploy Copilot in ways that enhance productivity and boost consumer engagement.Trace3, for example, has seen a remarkable transformation since collaborating closely with Ingram Micro. By attending exclusive events and undergoing multiday in-person training sessions, Trace3 has sharpened its understanding of Copilot's functionalities and optimized sales strategies. This kind of deep learning is crucial in a world where AI can be intimidating, and sometimes misunderstood.
Quote from Derek Smith, Trace3’s practice director: “Ingram Micro’s support has been invaluable. They have not only provided training for our team but also helped us set up regional workshops.” Remarkably, the outcomes have been substantial—a 30 to 40 percent leap in sales tied directly to Copilot software.
Addressing Complex Challenges
Ingram Micro’s approach to AI adoption isn't just about understanding software functionalities; it also focuses on addressing broader business implications, such as security posture and data governance. According to Hailey Henry, director of global strategic partnerships at Ingram Micro, “Our goal is not just to introduce AI tools like Copilot but to ensure that our partners have a robust environment to support these technologies.” This holistic view acknowledges that successful AI deployment is not a one-off event but a continual process that involves strengthening the entire IT landscape.Sentinel Technologies, another partner benefiting from Ingram Micro’s resources, has leveraged targeted training and co-sell initiatives to assist customers in realizing the full potential of Copilot software. The strategy has paid off—"This campaign was a great way to get our customers to test Copilot affordably," said Jason Mercer of Sentinel Technologies. By providing initial sets of free licenses, they’ve facilitated proof-of-concept engagements, allowing customers to experience Copilot firsthand before committing to larger purchases.
Unlocking New Revenue Streams
One of the key advantages Ingram Micro has provided to its partners is access to new revenue streams by promoting various features within the Microsoft product suite. This has opened discussions around other Microsoft services, like Microsoft Purview for data governance—an essential addition that many clients were previously unaware of. This not only broadens the conversation but also enhances the partners' value proposition to their clients.Michael Soule from Sentinel Technologies explained the significance of early access to Copilot via the Cloud Solution Provider program: “By the time Microsoft officially launched Copilot, Ingram Micro had already enabled us to start using it internally.” This head start means that partners can better coach their customers, making them more comfortable with AI integrations.
Final Thoughts: The Road Ahead
As the demand for AI capabilities like Microsoft Copilot surges, Ingram Micro is positioned as a key player in the enabling ecosystem. Their comprehensive support structure not only benefits individual partners but also enhances overall customer experience across the board.With AI set to become a staple in businesses worldwide, those leveraging Ingram Micro’s prowess will likely find themselves at the forefront, equipped to deliver advanced technological solutions that meet client needs head-on. If you're a Windows user keen to explore what AI can offer your business, keep an eye on how partnerships like these develop in the landscape of Microsoft services.
Stay ahead of the curve, and continuously adapt your strategies; after all, as the adage goes, "Change is the only constant."
Source: CRN Australia Ingram Micro Puts Partners In Prime Position To Power Microsoft Copilot Adoption
