Windows 7 Menu Start Shortcut similar to "Administrative Tools"

When you activate "Administrative Tools" to show up in Menu Start, you get this nice list of tools.
I am trying to create the same kind of shortcut there right under it, but looks like the area is blocked, you can't drop anything in this area of start menu, unless there is a trick to do it.
I will need to script something like this later on and hopefully somone here has some idea about this.

Thank you

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