In a recent LinkedIn post, Jordi Ribas, Microsoft's Corporate Vice President of Search and AI, provided a comparative analysis of Microsoft's Copilot Search and Google's AI Mode, highlighting the distinct approaches each platform takes in handling specific query types.
Ribas acknowledged the excellence of both AI search products but emphasized their differing methodologies for certain queries. He illustrated this by presenting a video demonstration where both platforms responded to a query about the best time to visit Victoria. While both provided compelling generative responses, the divergence became evident in follow-up queries. For instance, when users sought images of the Butchart Gardens and the current weather forecast, Copilot Search delivered richer answer cards, albeit without generative descriptions, whereas Google's AI Mode offered a different presentation style.
This comparison underscores Microsoft's focus on integrating AI to enhance user experience by providing comprehensive and contextually relevant information. The inclusion of detailed answer cards in Copilot Search aims to offer users immediate access to pertinent data without the need for extensive navigation.
Ribas further engaged with users in the comments section of his post, addressing inquiries about personalization and the evolution of AI models. He noted that, at present, Copilot Search primarily relies on the current query and session data, but he anticipates that the impact of personalization and contextualization will grow over time. Regarding the models used in the comparison, Ribas clarified that both search products employ advanced GPT models and that such benchmarks represent specific moments in time, as both platforms continue to evolve.
This discourse highlights the dynamic nature of AI integration in search technologies and the ongoing efforts by major tech companies to refine and enhance user interactions through innovative approaches.
Source: Search Engine Roundtable Microsoft Corporate Vice President Compared Copilot To Google AI Mode