MSI at COMPUTEX 2025: Redefining Gaming, Art, and AI with Innovative Devices

At the bustling halls of Taipei’s Nangang Exhibition Center, MSI’s presence at COMPUTEX 2025 was unmistakably transformative—a statement of intent for an industry at the intersection of design, art, artificial intelligence, and next-gen hardware. This year, MSI departed from mere incremental upgrades and made waves with a suite of launches and collaborations that redefine the identity of a modern PC brand. The unveiling included the stunning Prestige 13 AI+ Ukiyo-e Edition, high-octane Mercedes-AMG Motorsport collaborations, revolutionary new Claw handheld gaming devices, RTX 50-driven laptops, and the emergence of MSI’s Artisan Collection as a movement in itself. With India at the center of its growth strategy, MSI is not only responding to market demands but actively shaping the trajectory of gaming and productivity hardware worldwide.

MSI at COMPUTEX 2025: Redefining Premium Computing Through Art, AI, and Strategic Partnerships​

The Vision: Where Art Intersects with High Performance​

MSI’s keynote this year championed not just technological feats but the convergence of tradition, craftsmanship, and leading-edge components. The Prestige 13 AI+ Ukiyo-e Edition stands as a testament to this philosophy—its chassis graced by Hokusai’s iconic “The Great Wave off Kanagawa” in collaboration with OKADAYA, the renowned Japanese lacquerware artisans. This device, packing Intel’s most advanced Ultra 9 processor and featuring a razor-sharp 2.8K OLED panel, weighs just 990 grams. The marriage of such artistry with state-of-the-art hardware positions MSI as a curator of cultural heritage and performance—a narrative not often seen in the world of laptops.
A closer inspection of the Prestige 13 AI+ reveals elements typically reserved for flagship ultrabooks: up to 32GB LPDDR5x-8533 memory, futureproofed with Thunderbolt 4 and Wi-Fi 7, security via IR webcam, fingerprint scanner, Pluton and dTPM 2.0, and an impressively compact 75Whr battery. Every aspect, from the 16:10 OLED screen delivering 100% DCI-P3 color to the hi-res audio setup, feels meticulously curated for discerning creators and professionals.
The Artisan Collection, previewed as more than just a product but a movement, hints at MSI’s long-term strategy: celebrating heritage narratives while ensuring every device is a fusion of story, art, and uncompromised hardware. Later this year, new artisanal variants are promised, aimed at collectors, connoisseurs, and those who equate computing with self-expression.

Mercedes-AMG Motorsport: A Gamechanger for Luxury and Performance Laptops​

One of the brightest highlights from COMPUTEX was MSI’s deepened collaboration with Mercedes-AMG Motorsport. Two standout laptops—the Stealth A16 AI+ and the Prestige 16 AI+ Mercedes-AMG Motorsport Edition—exemplify this union of automotive luxury and high-performance computing.
On the gaming front, the Stealth A16 AI+ is armed with AMD Ryzen AI 9 HX 370 processors, a next-level NVIDIA GeForce RTX 5070 GPU with 8GB GDDR7 memory, and a blisteringly fast 16-inch QHD+ OLED display with a 240Hz refresh rate. These specs alone place it among the most capable gaming laptops for 2025, promising unrivaled frame rates and AI-assisted gaming enhancements. The addition of per-key RGB (courtesy of SteelSeries), customizable macros, and Nahimic-powered 6-speaker audio deliver an immersive, personalized experience—equally fit for esports arenas and luxury setups.
Meanwhile, the Prestige 16 AI+ Mercedes-AMG Motorsport Edition targets mobile professionals and creatives who require ultra-high resolution (16” UHD+ OLED), responsiveness, and future-ready security. Weighing only 1.5kg and offering dual NVMe PCIe Gen4 x4 slots, this model stands out for both portability and upgrade potential. Branded AMG accessories—a nod to the luxury partnership—come bundled, accentuating MSI’s desire to blend prestige and raw performance.
This foray into co-branded, high-luxury PCs is a shrewd move for MSI, especially given the burgeoning demand in India for aspirational, high-end tech. Where rival gaming laptops often struggle to substantively differentiate, MSI’s alignment with the Mercedes-AMG ethos lends an instantly recognizable polish that could win over both motorsport aficionados and design-driven consumers.

Handheld Evolution: The MSI Claw Series Sets a New Benchmark​

MSI’s Claw handheld gaming series, launched in late 2024 to notable success, sees a significant expansion this year. The new offerings signal a strategic reshaping of the rapidly growing handheld sector—a market segment often overlooked by established PC brands until recently.
There are two significant models launched:

• Claw 8 AI+ Polar Tempest Edition: Captures the spotlight with an Intel Core Ultra 7 258V processor, a massive 2TB NVMe SSD for on-the-go content libraries, LPDDR5x-8533 memory, 8” FHD+ 120Hz VRR touchscreen, and advanced hi-res DTS audio. The white-glitter design is visually arresting, and at 795 grams, it is tailored for both portability and presence.
• Claw A8 BZ2EM: Powered by the AMD Ryzen Z2 Extreme processor, this variant appeals to those wanting customizable power profiles and efficient, high-frequency LPDDR5x-8000 memory. Gaming on the go is enhanced by a super-bright FHD+ touch panel and robust connectivity via Wi-Fi 6E and Bluetooth 5.3.

Winning Best Choice Awards at COMPUTEX 2025, the Claw handhelds clearly resonate with the mobile-first gaming generation—especially in India, where demand for versatile Windows handhelds is surging. By unifying console-like controls, high-refresh displays, and true Windows compatibility, MSI is aiming to disrupt a space hitherto dominated by niche players and Valve’s Steam Deck. Its strategic choice to offer both Intel and AMD silicon maximizes appeal, catering to diverse preferences and performance needs.

RTX 50 Series: MSI’s Leap Into the Next Generation of AI Computing​

If one trend defined COMPUTEX 2025, it was the tidal wave of AI innovation sweeping over the entire industry. MSI’s adoption of NVIDIA’s RTX 50 Series GPUs—debuted in systems like the Raider A18 HX—marks a generational leap not just in gaming performance, but also in creative and professional workloads.
Key improvements with RTX 50 include:

• Significantly Faster AI Computing: Real-time ray tracing, DLSS 4.0, and AI-driven upscaling deliver smoother, richer gaming visuals and accelerate 3D rendering and content creation pipelines.
• Reduced Power Draw: Despite the performance hike, new architectures mean longer battery life and less heat—a crucial parameter for ultraportable power users.
• Expanded AI-Assisted Features: Live hardware demos showcased features like AI voice isolation, instant background rendering in creative apps, and latency-free game streaming.

For India—a market defined by gamers, creators, and a massive upskilling professional class—the arrival of RTX 50-powered laptops offers a tangible advantage. With deep learning tools, high-FPS gaming, and accelerated creative workflows, these laptops are not simply about hardware—they are the gateway to what MSI terms the “AI-first frontier.”

Minimalism Meets Enterprise: The Next-Gen Productivity Lineup​

Beyond gaming and consumer products, MSI previewed a new direction in productive ultrabooks and business machines. These devices are thinner (down to an astonishing 13.9mm), lighter, and come equipped with edge-to-edge OLED panels, stylus support, and advanced thermal controls for all-day use.
Most intriguing is their upgradability and future-readiness: these laptops are architected with Intel’s next Panther Lake platform in mind—poised to deliver even greater AI-driven performance and energy efficiency. Features like on-device Pluton security, multi-factor biometrics, and enterprise-grade communication (Wi-Fi 7, 2.5GbE, and beyond) mean these are no mere afterthoughts compared to their more flamboyant gaming siblings.
For business and hybrid professionals in India—notorious for diverse, demanding workflow scenarios—MSI’s new productivity models promise stability, seamless collaboration, and long-haul durability.

A Deepening Bond with Indian Gamers and Professionals​

Green Lin, MSI’s NB Regional Marketing Manager for India & Middle East, underscored in his address that MSI’s Indian strategy is not superficial localization—it is an end-to-end focus from community engagement to tailored marketing, aftersales, and even co-created products with local input.
The impact is already visible: India is now one of MSI’s top growth markets globally, thanks to aggressive expansion in retail, robust aftersales infrastructure, and partnerships with top Indian influencers and esports organizers. For Indian buyers—whether aspiring pros, college creators, or hybrid workers—MSI’s new launches address both performance aspirations and the need for meaningful, locally relevant experiences.

Award-Winning Momentum and Forward-Looking Risks​

MSI’s dominance at COMPUTEX 2025 was underlined by several Best Choice Awards, validating its progress as both a design and technology leader. The company’s ability to forge meaningful collaborations—whether with storied Japanese artisans or icons like Mercedes-AMG—adds a layer of consumer allure that is rare in the otherwise commoditized laptop market.
Yet, a few caveats merit discussion:

• Premium Positioning: With ultra-premium partnerships and artisanal models, MSI risks pricing itself above mainstream reach in cost-sensitive markets like India.
• Sustainability and Repairability: While the devices dazzle aesthetically, questions remain about repairability, environmental certifications, and long-term sustainability—issues that increasingly influence Gen Z and Millennial tech buyers.
• Software Ecosystem: With the shift towards AI-first devices, longevity and regional availability of supporting apps, drivers, and AI features (especially in emerging markets) are essential. MSI must ensure that the promised features work seamlessly beyond showcase demos and in real-world usage, particularly given the sometimes-fragmented nature of Windows’ AI tooling.
• Handheld Windows Gaming: While MSI’s Claw series makes a strong play, Windows’ handheld gaming ecosystem is still maturing. Skeptics might wonder if battery life, thermal management, and control schemes can consistently deliver the console-like fluidity and simplicity mobile gamers expect.

Comparative Table: Headline MSI Launches at COMPUTEX 2025​

MSI’s Path Forward: Innovator, Storyteller, Market Maker​

The 2025 COMPUTEX announcements mark a new chapter for MSI—a brand refusing to be pigeonholed as just another hardware player. By making art and heritage central to product stories, investing in truly global partnerships, and betting heavily on AI and next-gen handhelds, MSI is poised not just to ride the industry’s trends but to define them.
For Indian and global audiences alike, MSI promises an intriguing blend: the artistry of tradition, the edge of innovation, and a genuine understanding of what real users want—today and for the “tomorrow’s tech” landscape to come.
In the months ahead, the focus will be on execution. Only if MSI can deliver on the lofty promises of performance, durability, localized software experience, and sustainable production will this year’s bold COMPUTEX vision translate from dazzling launches to long-term consumer trust and market leadership. But for now, as the exhibition halls in Taipei echo with excitement, one fact is clear: MSI’s ambition is not just to build better machines, but to shape the very future of what personal computing means.

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Source: India Today Gaming MSI 2025 Computex : Mercedes- AMG Motorsport Collaboration, New Claw 8, Artisan Collection & More Tomorrow's Tech