Windows 7 Need For Speed SHIFT

Hello! All games that I installed before worked on my Win7 good, but I just bought Need For Speed SHIFT, and it is not working. Installation went smooth, but when I opened the game it showed some kind a loading screen with text Need For Speed SHIFT and when loading progress bar was somewhere in middle screen goes black. There is no error messages or something, in task manager it shows not responding. What's the problem?

Update DirectX and drivers. You may need to install PhysX.

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