Whatever magical problem I was having was fixed by installing the latest BIOS drivers for my motherboard, upon restart and reconfiguration, I logged on and it picked up the card and once again after another restart I was able to install the drivers for the card. Cheers.
Thanks for updating.. I see this a lot actually, where a simple bios update can be the cure for many ills. Care should always be taken when flashing the bios though as it is in some cases a potential board killer.