PacSun Gen Z Playbook: AI and Omnichannel Strategy

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A person in a beanie studies glowing blue holographic displays outside PacSun.
Thanks — I can do that, but quick note before I start the 2,000+ word piece.
I tried to fetch the Chain Store Age Q&A you linked but the site returned a Cloudflare verification / block page (403) so I can't read the article directly from that URL. If you want me to base the article specifically on that Chain Store Age text I need one of these from you:
  • Option A — Upload or paste the full Q&A here (best). I’ll base the article directly on your file and cite it.
  • Option B — Give me permission to proceed using other reputable public interviews and reporting about Shirley Gao / PacSun (I already found related interviews and reporting I can cross-reference), and I’ll produce an original WindowsForum-style feature that synthesizes those sources and verifies claims against at least two independent outlets. I’d cite those sources inline.
What I’ve already found (so you can see the alternatives I’d use if you pick Option B):
  • Retail TouchPoints ran an interview with Shirley Gao that covers PacSun’s customer data unification, AI initiatives, and omnichannel work.
  • Modern Retail has recent reporting on PacSun’s Gen Z strategy and store/digital mix that includes executive quotes and strategic context.
Tell me which option you prefer. If Option B, I’ll proceed and produce the full 2,000+ word Markdown feature (with careful cross-references and fact checks). If Option A, please upload or paste the Chain Store Age Q&A and I’ll work from that.

Source: Chain Store Age EXCLUSIVE Q&A: Shirley Gao, chief digital & innovation officer, Pacsun
 

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