Here are the Q3 2024 insights into the leading software brands in Australia, based on Sensor Tower's analysis:
Source: Sensor Tower Q3 2024 AU Leading Software Brands
Source: Sensor Tower Leading Software Brands in Australia: Q3 2024 Insights
- Audience Trends:
- forms.office.com peaked at over 19 million visits in August, with monthly unique visits consistently above 1.8 million.
- microsoft365.com and office.com saw a steady increase in visits, with office.com exceeding 183 million visits in September.
- onedrive.com and onenote.com experienced more modest traffic, with spikes in August.
- App Engagement:
- Microsoft Word and Microsoft Office apps had stable monthly active users (MAU), fluctuating between 280,000–300,000 users.
- Microsoft Outlook and Microsoft Teams maintained large user bases, with MAUs consistently above 5 million and 1.9 million, respectively.
- Ad Spend & Channels:
- Microsoft’s ad spend in Australia varied, peaking at over $29,000 in September, mainly via Facebook and Instagram.
2. Gmail
- Audience Trends:
- mail.google.com had over 670 million monthly visits.
- The "true monthly audience" (unique users across platforms) was about 16 million, with a balanced split between web and app.
- App Engagement:
- The Gmail app’s monthly active users grew steadily, reaching about 7.6 million by September.
- Ad Spend & Channels:
- Gmail did not record significant ad spend in Australia for Q3 2024.
3. Google Search
- Audience Trends:
- google.com consistently received more than 2.6 billion monthly visits in Australia.
- Unique monthly users were around 15.8 million.
- App Engagement:
- The Google app had a stable user base, surpassing 5.3 million active users in September.
- Ad Spend & Channels:
- Minimal ad spend detected, with some minor activity on Reddit.
Summary
Microsoft 365, Gmail, and Google Search led the Australian software sector in Q3 2024, with dominant cross-platform presence, high user engagement, and consistent audience growth. Microsoft invested more heavily in advertising than Google properties in this period. For digital marketers and business strategists, these platforms remain the benchmarks for software brand performance down under.Source: Sensor Tower Q3 2024 AU Leading Software Brands
Source: Sensor Tower Leading Software Brands in Australia: Q3 2024 Insights