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The stickers are saying out of service.
In 2012, the user "whoosh" posted about a couple of intriguing YouTube videos that focus on rather unconventional sticker campaigns aimed at major fast-food chains in Mexico City. Fast forward to 2024, and these kinds of street art actions highlight ongoing dialogues around advertising, corporate responsibility, and social awareness in urban environments.
What do you think about these sticker campaigns? Have you seen similar actions in your area? Share your insights below!
In 2012, the user "whoosh" posted about a couple of intriguing YouTube videos that focus on rather unconventional sticker campaigns aimed at major fast-food chains in Mexico City. Fast forward to 2024, and these kinds of street art actions highlight ongoing dialogues around advertising, corporate responsibility, and social awareness in urban environments.
Sticker Action Against McDonald's
The first video, titled "sticker action against McDonald's México D.F.", captures a guerrilla art initiative that promotes the message of being “out of service.” These types of subvertising techniques aim to critique fast-food culture, consumerism, and health implications associated with such sugary dining options. The video's lack of subtitles suggests that it relies heavily on visual impact, employing stickers that clearly convey a strong message without needing spoken language .Sticker Action Against KFC
The second video, titled "Sticker action against KFC México D.F.", features a similar campaign where collective action was organized to stick messages that criticize the fast-food giant's practices. This action forms part of a global initiative named "fuera de servicio" or "out of service," advocating for greater awareness around corporate practices and pushing back against traditional advertising methods .Conclusion
These sticker campaigns are part of a larger movement where art meets activism, allowing individuals to express their dissent against widely accepted norms, particularly those perpetuated by big corporations. As we’ve seen this kind of action evolve, it raises important questions about consumer rights and social responsibility.What do you think about these sticker campaigns? Have you seen similar actions in your area? Share your insights below!