Streamlined Cloud Migration: Pure Storage Unveils Azure VMware Solution

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In a significant move that promises to streamline the complex world of cloud migration, Pure Storage has unveiled a new service aimed at simplifying the migration of on-premises VMware environments to Microsoft Azure. If you've ever slogged through hours of tedious migration or grappled with inconsistent cloud storage, hold onto your hats because this innovation is poised to transform how we interact with our data.

The Launch of Pure Storage Cloud for Azure VMware Solution​

Set to enter customer preview shortly, the new Pure Storage Cloud for Azure VMware Solution introduces a block storage-as-a-service tailored for Azure VMware Solution (AVS). This development is not just another service; it’s a fully managed tool designed to facilitate data migration while offering seamless integration with existing Azure infrastructure.
Imagine taking bulky, complex storage systems and morphing them into sleek, cloud-hosted packages, all while maintaining compatibility with your current setup. That’s exactly what Pure aims to achieve by allowing customers to apply their existing Microsoft Azure Consumption Commitment (MACC) or Azure credits towards this service.

Why Combine Cloud and On-Premises?​

Both industry analysts and Pure Storage experts highlight a critical axiom in today’s tech landscape: the future is hybrid. As businesses look to optimize their data storage, the confluence of on-premises and cloud environments is becoming increasingly crucial. Henry Baltazar, a notable analyst from 451 Research, remarked, “One of the best ways for storage vendors to maintain or continue delivering value is use cases like migration.” This sentiment encapsulates the entire purpose of Pure's new offering.

Addressing Common Migration Challenges​

While migrating data to the cloud can often be a daunting task, fraught with challenges such as time lags and data duplication, Pure’s new service provides solutions that are built to ease these hurdles. By maintaining consistent services in both on-premises and cloud environments, Pure seeks to eliminate the common pitfall of migration inconsistencies.

Enhancements through Integration​

Pure's strategic integration of features like deduplication and compression enables companies to accelerate their migration processes, reducing both time and costs. It’s like cleaning up your garage before moving—it not only makes the new space cleaner but also saves you the headache of managing duplicates.
Furthermore, the partnership with VMware’s Virtual Volumes (vVols) ensures that the transition to the cloud feels familiar. This "lift and shift" approach means that while you’re moving data upwards, it remains structured in a way that mirrors your existing on-premises setup. As analyst Steve McDowell pointed out, “It looks just like on-prem storage.” This familiarity significantly lowers the barrier to entry for companies hesitant about cloud technologies.

Paving the Way for Cost-Efficiency and Reliability​

Pure’s offering emphasizes not just migration but also long-term cost efficiencies. By combining cloud storage with existing capabilities, customers can predict and manage their costs more effectively. Additionally, Pure's expansion of security and data protection features into this new environment showcases a commitment to not just migration but also to safeguarding user data—something that cannot be overlooked in today’s cybersecurity climate.
Moreover, those leveraging MACC can maximize their investments, benefiting financially from Pure’s cloud storage options without additional financial burdens. “Storage companies' cloud offerings bring enterprise features not seen from native cloud services,” McDowell stated, reinforcing the notion that Pure's platform stands apart in the crowded marketplace.

Conclusion: The Future of Cloud Migration​

With the introduction of Pure Storage’s fully managed VMware migration service to Microsoft Azure, the landscape of cloud data management is undergoing a significant shift. We’re moving towards a realm where hybrid environments are not just an option but a standard, allowing businesses to retain control over their data with unprecedented flexibility.
As technology continues to evolve at a breakneck pace, services like Pure’s are essential to enabling enterprises to navigate this terrain effectively. For anyone involved in data management, whether you're a seasoned pro or just starting, staying informed about these developments is crucial. The future of storage is here, and it promises to be innovative, secure, and more efficient than ever before.
This launch is just the tip of the iceberg regarding what you can achieve in the cloud—a space that is quickly becoming as integral to business as the computers themselves. So, for all you Windows users and IT enthusiasts, keep an eye on this new offering from Pure; it might just revolutionize how you think about your data storage strategies!

Source: TechTarget Pure offers fully managed VMware migration to Azure
 


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