lol, yeah it's quite confusing.
I received a free copy of Windows 7 Ultimate 32 bit on TechEd Europe last week.
but of course who is using 32 bit these days, so i would like to have the 64 bit version, with that same key if possible,
and if there is no available download for Utlimate, then i'll just install professional if that's possible with the key of Ultimate.