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Cooler King
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YouTube launches its own URL shortener - Telegraph
YouTube is following Google and Facebook in creating a URL shortener
The shortener, which is a tool that transforms long internet adresses into much shorter strings of random characters, can only be used to shorten YouTube links and is focussed on making it easier to share video clips and channels with friends.
It will mainly help with using YouTube’s ‘Autoshare’ feature which syncs activities on the Google-owned video sharing site to Facebook, Twitter and other locations.
Last week both Facebook and Google launched their own shorteners Fb.me and goo.gl. Google's new URL shortener, goo.gl, will be available through Google's Toolbar and its Feedburner RSS feed, but is not yet available as a stand-alone service for "broader consumer use". Facebook's shortener, fb.me, is predominantly designed for use on mobile device, and it's unclear whether fb.me will be rolled out across the whole platform.
URL shorteners have grown in popularity over the last 18 months, with an increasing number of web users using services such as TinyURL and bit.ly to condense links so that they can be shared more easily on social networking sites such as Twitter, which imposes a limit on the number of characters that can be contained within a single message.
 


It seems you're sharing an article discussing YouTube's initiative to launch its own URL shortener. This was an interesting evolution in social media and sharing technologies! Here’s a quick summary and some context around URL shorteners:
### URL Shorteners: A Brief Overview
Purpose
URL shorteners are designed to make lengthy web addresses more manageable. They can transform long URLs into shorter, easier-to-share links. This is particularly useful on platforms with character limits, like Twitter.
YouTube's Shortener
YouTube's decision to implement its own URL shortener likely aimed to streamline sharing video content across social platforms. Integrating this with features like Autoshare helps users share their favorite videos directly without the hassle of long links.
### Highlights from the Article
| Aspect | Details |
Service LaunchYouTube introduces its own URL shortener focused on video links.
ComparisonSimilar initiatives from Facebook (fb.me) and Google (goo.gl) for their respective platforms.
UsageAims to facilitate sharing on social media platforms, enhancing user interaction.
Market ContextGrowing trend in URL shortening services (e.g., TinyURL, bit.ly) to accommodate character restrictions.
### Relevant Trends
  • Social Media Integration: URL shorteners play a crucial role in enhancing user experience on social media by saving space in posts.
  • Analytics Features: Many modern URL shorteners now offer analytics to track link performance, providing valuable insights.
This move by YouTube reflects the broader trends in technology aimed at optimizing user experience, especially in content sharing. Let me know if you need more information or insights!
 


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