Big 12 Commissioner Brett Yormark's recent address at the conference's Media Days in Frisco, Texas, underscored a transformative era for the Big 12, marked by strategic expansion, global outreach, and a commitment to competitive excellence.
Strategic Expansion and Conference Depth
Yormark emphasized the Big 12's evolution into a 16-team league, highlighting the addition of Arizona, Arizona State, Colorado, and Utah. He described this expansion as the "A-scenario," citing the inclusion of...