Sony Honda Mobility used CES 2026 to push the AFEELA project beyond a show car and into a near‑production reality, debuting a new AFEELA Prototype SUV while confirming concrete timelines, partners, and commercial plans that make the venture feel far more engine‑room than concept‑stage.
Background / Overview
Sony Honda Mobility (SHM), the 2022 joint venture between Sony Group and Honda Motor, launched AFEELA as a mobility brand that deliberately blends entertainment, AI, and automotive...