Microsoft’s latest guide—A Marketer’s Guide to Chatbots and Agents: From Generative AI to ROI—is turning heads across the digital advertising world. As reported by MediaPost on February 21, 2025, this detailed roadmap lays out how advanced conversational AI is reshaping ad targeting, performance analysis, and ultimately, the customer experience.
In this article, we’ll unpack the guide’s key insights, explore its broader implications for Windows IT and advertising professionals, and discuss...