When it comes to mastering the art of human performance, elite athletes have always searched for that extra edge—a new technique, specialized equipment, or even the guidance of top-tier coaches to help shave off seconds or add a few meters to their game. But now, the secret weapon isn’t just in the gym, on the track, or on the field; it’s nestled in a world of algorithms, artificial intelligence (AI), and heaps of data analytics. Microsoft, in partnership with sports marketing organization...