Microsoft’s app ecosystem in 2025 is dominated by the familiar trio of collaboration, security, and productivity: Microsoft Teams tops the charts, followed by Microsoft Authenticator and Microsoft Word, signaling a year in which remote work, secure access, and document creation remained central to user behavior across iOS and Android.
Background
The mobile app market has matured into a two-speed environment: a small set of apps that attract mass, sustained installs, and a long tail of...