Microsoft’s new 18‑second commercial for Copilot Labs lands like a concentrated marketing shot: bright visuals, brisk pacing and a single-minded message — Copilot is experimental, useful, and already part of everyday workflows — yet the ad’s brevity masks a deeper conversation about how Microsoft markets emerging AI, how Copilot Labs is evolving, and what users should expect when experimental AI moves from the lab into the taskbar.
Background: Copilot, Copilot Labs and why Microsoft is...