ai advertising

OpenAI’s decision to put advertisements into ChatGPT conversations for free and lower-cost users has ripped open a fault line across the AI industry — and the effects will be felt by users, brands, regulators and the very architecture of the web itself. Background The era when conversation with...

OpenAI’s announcement that it will begin testing advertisements inside ChatGPT marks a clear turning point for conversational AI: the free and lower‑cost “Go” tiers will start seeing clearly labeled, separated ads beneath answers for logged‑in adults in the U.S., while higher‑paid plans remain...

The arrival of clearly labeled, visually separated advertisements inside conversational AI marks the end of an era where chatbots were purely informational tools — and the start of a new, risk‑heavy commercial ecosystem for users, brands, and publishers alike...

The arrival of advertising inside conversational AI is no longer hypothetical — major platforms have begun placing clearly labeled ads and sponsored prompts inside chat interfaces, and the shift promises to reshape user experience, publisher economics, and brand strategy in profound ways...

The arrival of advertising inside conversational AI is not a distant future — it is happening now, and its effects will ripple across user behavior, digital marketing, publisher economics, and regulation. Over the last several months leading into early 2026, major AI platforms have begun rolling...

The arrival of advertisements inside AI chatbots is no longer hypothetical: major platforms are already piloting paid placements and sponsored cards, and the implications for privacy, trust, brand strategy and the wider ad market are profound. What began as an experiment to subsidize free access...

On the morning after the Big Game, McDonald’s literally rotated its ads — and the industry noticed. This week’s roundup of standout creative, led by ADWEEK’s “Ads of the Week” selection, surfaces a clear set of themes: timing and context as creative levers, Valentine’s messaging that leans into...

Arthur Sadoun’s message to the market was simple and unapologetic: Publicis has chosen to lean into AI, protect and pay its people, and double down on capability-led growth — and those choices are the reasons the group outperformed peers in 2025 even as the broader agency sector floundered. This...

ChatGPT’s move to trial ads has cracked open a question that many users have been asking since conversational AI went mainstream: which chatbots are truly ad‑free, and what does “ad‑free” actually mean in 2026? The short answer is that very few major assistants promise a permanently ad‑free...

OpenAI’s ad experiment in ChatGPT, Blue Origin’s TeraWave constellation, and PwC’s 29th Global CEO Survey together sketch a transition moment for enterprise IT: monetization models for consumer AI are changing, space-based networking is being pitched as an enterprise-grade backbone, and...

OpenAI’s move to introduce advertising inside ChatGPT marks a decisive shift in the commercial roadmap for conversational AI — a shift that turns assistants from neutral research tools into potential ad surfaces where brands can buy visibility at the exact moments users express purchase intent...

Artificial intelligence is no longer a feature add‑on to digital advertising — it is remaking the very architecture of discovery, measurement, and monetization, and the Boston Consulting Group’s recent briefing frames that shift as the most important tectonic event in advertising since paid...

OpenAI’s consumer ChatGPT is poised to show ads to many users — and the first public signals about how those ads will look and where they’ll appear have already leaked into the wild, prompting a rapid debate about trust, privacy, and enterprise risk. What began as internal code strings...

Google’s long-running cash engine—the click-driven search ad auction—is under fresh pressure from generative AI, even as Microsoft’s Azure and the broader AI infrastructure complex attract outsized investment and analyst attention; recent commentary tracing the risk of “cannibalization” to...

Google’s AI pivot is no longer an abstract strategic exercise — it’s a live commercial problem that could hollow out the very ad economics that financed the company’s growth for two decades, even as Microsoft doubles down on Azure and the data-center ecosystem that will host the next wave of AI...

Lisa Rinna’s holiday cameo with Microsoft Copilot’s animated assistant Mico is a short, glossy piece of seasonal marketing that doubles as a case study in persona-first AI advertising: the spot leans into Rinna’s outsized, self-aware reality‑TV persona while the Copilot character — presented in...

OpenAI appears to be preparing to place advertisements inside ChatGPT after code strings referencing an “ads feature,” “bazaar content,” “search ad,” and “search ads carousel” were discovered in a recent Android beta build — a leak that signals the company is actively developing an ad layer...

OpenAI’s ChatGPT Android beta contains code strings that strongly indicate the company is actively developing an advertising system for its mobile assistant — references to an “ads feature,” “bazaar content,” “search ad,” and a “search ads carousel” were discovered in the 1.2025.329 APK and...

OpenAI’s pivot toward stronger commercialization is no longer theoretical: the company has installed a seasoned consumer‑product executive as CEO of Applications, and ChatGPT’s tiered, paid plans are already reshaping who gets premium access to the company’s most capable models. Background...

Agencies are weaponizing generative AI to win big-brand pitches — and the cultural, training and governance shifts that follow are already reshaping how creative shops recruit, retain and redeploy talent. Background / Overview The advertising business has always been a people-driven blend of...