ai advertising

Google has quietly begun testing advertisements inside its AI-powered Search interface and related Gemini-driven experiences — and the move is already prompting a broad re-think of how discovery, commerce and privacy will work when answers are generated instead of links being listed. Background...

Australian shoppers are no longer waiting for doorbuster deals — they’re planning earlier, buying more deliberately, and rewarding relevance and values as much as price, and marketers who treat the season as a single sprint risk being left behind. Background Australia’s online retail landscape...

Microsoft’s new 18‑second commercial for Copilot Labs lands like a concentrated marketing shot: bright visuals, brisk pacing and a single-minded message — Copilot is experimental, useful, and already part of everyday workflows — yet the ad’s brevity masks a deeper conversation about how...

The Trade Desk is betting that AI will be a growth engine — not an existential threat — but the company's fate now hinges on an unmistakable tension: can Kokai and a push into CTV and retail media offset the structural supply loss that AI‑powered search and summarized discovery are already...

The Trade Desk’s AI gamble has moved from experiment to enterprise: Kokai is live, adoption has accelerated, and the company is consciously steering its product and go-to-market strategy around the very forces — generative search and AI-driven ecosystems — that threaten the open web it sells...

Elon Musk’s recent unveiling of Macrohard—a deliberately cheeky name for what he calls a “purely AI software company”—is more than a viral post: it’s a formal signal of intent from xAI that mixes trademark filings, infrastructure scale, legal maneuvering, and an explicit plan to monetize with...

LinkedIn’s pivot to paying creators is already reshaping the B2B advertising playbook—and the move could be one of the clearest strategic accelerants for Microsoft’s ad and cloud ecosystem this decade. The thesis is simple: by turning professional content into a monetizable, creator-driven feed...

Google’s search ecosystem feels less like a quietly humming engine this month and more like a living, shifting organism: ranking volatility persists, product experiments are multiplying, and the balance between AI-driven answers and the traditional web referral economy is under renewed scrutiny...

xAI’s Grok 4 — the company’s most advanced reasoning model — is now open to free-tier users worldwide, albeit with limits, feature restrictions, and a clear commercial tug-of-war shaping how, when, and for whom the model will actually be useful. The move, announced on xAI’s channels and widely...

Microsoft’s latest approach to growing its Copilot AI user base has taken a decisive turn, as fresh reports reveal a broad push on Bing that directly targets users searching for rival AI chatbots. Individuals who initiate searches for OpenAI’s ChatGPT, Google’s Gemini, or Anthropic’s Claude are...

AI’s relentless advance across industry after industry is no longer the harbinger of an abstract future—it’s here, redefining the shape of work in tangible, measurable ways. A sweeping new study from Microsoft Research, in collaboration with OpenAI and LinkedIn, has thrown fresh and sobering...

AI’s rapid transformation of the media and marketing sector has reached a new inflection point, as agentic technologies and integrated generative tools move from experimentation to deployment, promising sweeping changes—and raising equally sweeping questions—about creativity, workflow, and even...

Microsoft's Copilot, an AI-powered assistant integrated into the Microsoft 365 suite, has recently come under scrutiny following a report by the Better Business Bureau's National Advertising Division (NAD). The NAD's investigation highlighted concerns regarding the accuracy and clarity of...

In the ever-evolving landscape of artificial intelligence integration, Microsoft's Copilot suite has stood as a symbol of the company's ambitions to lead in workplace and productivity innovation. However, recent decisions by the National Advertising Division (NAD) of BBB National Programs have...

Microsoft’s Copilot artificial intelligence branding has sparked both excitement and bewilderment across the tech industry, raising pointed questions about corporate communications, product clarity, and the evolving landscape of enterprise AI. As the company races to integrate its generative AI...

In a landscape where artificial intelligence is moving from the realm of innovation into workplace routine, Microsoft’s Copilot has emerged as a star—an AI-powered digital assistant designed to supercharge productivity across the Microsoft 365 suite. But with big promises come big...

Here’s a summary of the article “Microsoft Says OpenAI Partnership Evolving, Remains Strong” from GuruFocus: Microsoft CEO Satya Nadella stated their partnership with OpenAI is evolving as both companies grow, but the relationship remains robust. Nadella acknowledged that as OpenAI transitions...

The fractured digital media landscape today poses one of the greatest challenges—and, paradoxically, one of the greatest opportunities—for marketers and agencies striving to reach and engage audiences. As screen time soars and consumers scatter across countless platforms, connecting with the...

In the past, technology was often described in the language of optimism—progress, innovation, transformation. But in the rapidly evolving landscape of 2025, the narrative has shifted. Artificial Intelligence now stands as both the crowning achievement of our era and the catalyst for anxiety...

Microsoft’s relentless drive to embed AI deeply into its ecosystem has reached a pivotal moment. Recent reports reveal that Copilot, the AI assistant touted as the next evolution in Windows productivity, has plateaued at around 20 million weekly users. While this figure might seem impressive in...