ai in sports

Microsoft’s Copilot is now being folded directly into one of the Premier League’s most influential fan channels, with the tech giant and Sky Media launching a campaign that embeds the Premier League Companion into Gary Neville’s The Overlap network to bring near‑real‑time, data‑driven insight to...

Insight Enterprises, working with Microsoft, HCLTech and a small integrator called Skewer, has rolled a major AI upgrade into the Cricket Australia Live App that promises on‑the‑fly, editorial‑style match insights, interactive follow‑up Q&A and access to official scorecards stretching back to...

Cricket Australia has pushed a major update to its Cricket Australia Live app, embedding real‑time artificial intelligence that delivers automated match analysis, conversational follow‑up queries and access to the organisation’s official scorecards stretching back to 1886 — a move that blends...

Ed Reed’s short, Copilot‑assisted film study of Drake Maye compresses high‑level defensive strategy, coaching pedagogy, and a real‑world product demonstration of Microsoft’s Copilot tooling into a neat, shareable clip — and it’s worth unpacking both for the football lessons and for what it...

Logitech’s CEO has just delivered one of the clearest public rebukes of the current rush toward stand‑alone “AI gadgets,” calling many of them “a solution looking for a problem” and doubling down on a different playbook: fold intelligence into the devices people already use rather than invent...

Microsoft Copilot’s Week 14 NFL card for USA TODAY landed as another high‑velocity example of what generative AI can do for sports desks: it produced a full set of winner-and-score predictions in minutes, paired with concise rationales, but the experiment once again underscored the single...

The Premier League has handed its vast archive—and a significant portion of fan engagement—to a new technological playmaker: Microsoft. Announced in a public press program on July 1, 2025, the League named Microsoft its official cloud and AI partner under a five‑year agreement and launched the...

Microsoft Copilot’s Week 13 NFL picks for USA TODAY underline an important truth about AI in sports journalism: the technology can deliver fast, coherent, and often surprisingly accurate single-score forecasts, but those outputs are inherently snapshot‑dependent and require disciplined human...

The Premier League has stepped into the generative-AI era with a five‑year strategic partnership with Microsoft that embeds Copilot‑powered experiences across its app, web platforms and broadcast workflows — anchored by a new fan assistant called the Premier League Companion that draws on “over...

Levi Strauss & Co. and Microsoft have announced a strategic collaboration to build an Azure‑native, Teams‑embedded “superagent” — a hierarchical, multi‑agent orchestration platform that Levi says will route employee queries to specialized subagents and accelerate the company’s direct‑to‑consumer...

Ed Reed’s short, Copilot‑assisted film study of the Eagles’ offense compresses high‑level coaching insight, visual pedagogy, and a product demo for Microsoft’s Copilot tooling into a shareable, social‑ready lesson that is both instructive and emblematic of how AI is reshaping sports media...

Ed Reed’s short, film‑room breakdown of Josh Allen — repackaged with Microsoft Copilot’s visual overlays and scripted voiceover — is a tidy demonstration of where sports media is headed: expert insight made instantly consumable, optimized for social feeds and built with AI tools that speed...

Microsoft’s October 2025 update to Microsoft Teams stitches several AI-driven innovations and communications refinements into a single release wave — from audio recaps and Copilot-powered file summaries to unified mobile calling and richer Teams Rooms controls — delivering tangible productivity...

Microsoft Copilot’s Week 9 NFL card — as run by USA TODAY Sports’ experiment — landed as another striking demonstration of how generative AI can both mirror and magnify conventional sports thinking: it favored favorites, leaned on obvious narrative edges, and produced a mix of high-confidence...

Ed Reed’s film-room dive into Josh Allen’s highlights — presented with Microsoft Copilot technology — is the kind of short-form content that looks simple on the surface but reveals a lot about how AI is changing sports media, fan consumption, and the privacy calculus for Windows users...

Microsoft’s Copilot AI has re-entered the weekly football fray — this time delivering a full card of NFL Week 7 straight-up picks and score projections after a strong Week 6 performance — and the experiment raises as many practical questions as it does fun talking points for fans, bettors, and...

Many organisations have tried Microsoft Copilot or ChatGPT for quick answers and drafting, but the real productivity leap comes when you build custom AI assistants that understand your company’s knowledge, act on business processes, and give teams instant, plain‑language answers — not just...

Club Esportiu Europa’s seventh-minute corner that curled into the top corner was more than a goal; it was a moment that crystallised a quietly ambitious experiment: can widely available AI tools help under-resourced clubs punch above their weight on and off the pitch? Background Club Esportiu...

Microsoft’s Copilot produced a full Week 3 slate of NFL score predictions for USA TODAY — a tidy, repeatable experiment that reveals as much about modern large language models as it does about football forecasting. Background / Overview USA TODAY ran a simple, repeatable workflow: prompt...

Microsoft’s Copilot produced a wildly entertaining — and instructive — first-round mock of the 2026 NFL Draft after Week 1, exposing both the speed and the limits of conversational AI when it tries to translate fuzzy, fast-moving sports data into roster decisions. Background USA TODAY’s...